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Hasbro Sales Get a Boost from Disney Princess Dolls

October 17, 2016, 2:45 PM UTC
A young girl looks at a doll based on the Disney animated film, The Princess and the Frog.
Photograph by Mel Melcon—Los Angeles Times via Getty Images

Hasbro reported better-than-expected quarterly revenue and profit, helped by strong demand for Disney Princess, Frozen, and Trolls dolls.

The No. 2 U.S. toymaker’s shares rose about 3.4% to $78.75 in premarket trading on Monday.

Net revenue in toys targeted at girls—Hasbro’s second-largest business—jumped 56.7% in the third quarter ended Sept. 25, driven by a rise in shipments of Disney Princess, Frozen, and Dreamworks’ Trolls dolls as well as growth in Baby Alive and Furby toys.

Trolls dolls hit shelves in August, ahead of a Nov. 4 release of the DreamWorks film Trolls.

Rival toymaker Mattel lost the lucrative contract for dolls based on Walt Disney Co’s princesses such as Cinderella and Snow White to Hasbro in 2014.


Net income attributable to Hasbro rose to $257.8 million, or $2.03 per share from $207.6 million, or $1.64 per share, a year earlier. Analysts on average had expected $1.74 per share, according to Thomson Reuters I/B/E/S.

The Pawtucket, Rhode Island-based company’s revenue rose 14.2% to $1.68 billion, handily beating the average analyst estimate of $1.56 billion.