• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Real EstateCommentary

America Needs New Ways to Fight the Next Superstorm

By
Brian Dumaine
Brian Dumaine
Down Arrow Button Icon
By
Brian Dumaine
Brian Dumaine
Down Arrow Button Icon
October 7, 2016, 5:22 PM ET
Hurricane Matthew Realtime Satellite (Oct 6 5:32pm EST)
Photograph by Smith Collection/Gado Getty Images

Hurricane Matthew is the strongest storm to hit Florida since Hugo in 1989, capping (we hope) a devastating season of record-breaking heat and rain.

In August, for example, Louisiana rescuers had to evacuate 20,000 people from their flood-ravaged homes. The rains swelled six rivers by record amounts with the Amite exceeding the previous high water mark by over six feet. That was followed by Hurricane Hermine, which caused $400 million of damage in Florida and parts of the east coast.

These extreme weather events cost society billions. Super Storm Sandy alone caused $50 billion in damage in the New York and New Jersey area in 2012.

In his new book The Well-Tempered City, Jonathan Rose puts forth some intriguing solutions that involve using the power of nature to harness the destruction that heavy rains and flooding can bring to our urban areas. His provocative book is a must-read for politicians, urban planners, business leaders and anyone else who’s worried about the future of our cities.

fema-assistance

Rose is a sustainable real estate developer known for his green affordable and mixed income housing projects. His New York City business, Jonathan Rose Companies has won multiple awards including from the Urban Land Institute and the Trust for Historic Preservation for his ability to mix smart urban design, energy efficiency and affordability. His Via Verde mixed-income apartment complex in the South Bronx, for example, earned a LEED gold designation and includes roof top gardens that grow fruits and vegetables, absorb rain run-off and provide open space for residents.

In his book, Rose writes about natural infrastructure. This means using nature instead of the brute force of steel and concrete to mitigate flooding and harmful run off. Back in the mid-2000s, for example, heavy rains were over-taxing Philadelphia’s sewer system, spilling billions of gallons of toxic waste into the Schuylkill River. The EPA mandated that the city spend $8 billion on a massive, underground storm water system. Philadelphia proposed instead spending $1 billion on a soft, natural system that included building new parks, removing asphalt in school yards and replacing it with turf and encouraging building owners to add green roofs, trees and permeable paving in their parking lots.

The project not only saved the city $7 billion but, Rose argues, increased the quality of life and health for urban dwellers while reducing improving water and air quality.

[fortune-gallery id=”1776933″]

“What’s so compelling about natural systems solutions is that they not only save costs but also improve the quality of life,” Rose argues. “Urban neighborhoods that have trees can be six degrees cooler, increase real estate value and thus generate more city tax revenue.”

In the aftermath of Super Storm Sandy, New York City is restoring its wetlands and increasing its harbor biodiversity to make the city more resilient. Wetlands not only absorb storm surges but also replenish ground water, clean human toxins, remove nitrogen, absorb carbon and transfer nutrients to plants and animals.

Harbors can play their own role in mitigating the effects of extreme storms.

When the Dutch arrived in New York, it had 220,000 acres of oyster reefs. By the 1800s oystermen harvested more than half a billion oysters from the reefs. Since then urban pollution have destroyed most of the reefs and made the oysters inedible. Now the city is working to restore those reefs. Oysters not only clean the water—a single oyster can filter 35 gallons of water a day—but also act as a storm buffer for the city.

In 2010, the Urban Assembly’s harbor school made a pledge to plant and grow a billion oysters in New York Harbor by 2030. The federal government, which shouldered almost half the cost of repairs in the wake of Sandy, has asked for proposals for projects that might lessen future damage. One of the projects that won funding is the Living Breakwaters Project. Rather than constructing a huge steel and concrete dike in the harbor, the idea, as proposed by landscape architect Kate Orff, would be to build a necklace of underwater reefs, natural breakwaters, and restored beaches and wetlands. Living Breakwaters had received $60 million in federal funding and hopes to complete the project, which will protect the south shore of Staten Island, by the end of 2019.

The federal government currently spends $97 billion a year on disaster relief for floods, hurricanes, forest fires and earthquakes. Rose suggests that if Washington diverted a portion of that to projects that made our cities more resilient, the taxpayer would get a much better return. “Don’t just rebuild the old infrastructure,” says Rose. “We need to pick the cities most vulnerable to risk and invest federal and state and private funds in preventative projects like restoring wetlands and rebuilding oyster reefs.”

He has a point. Prior to Hurricane Katrina, the insurance company FM Global worked with 500 commercial clients on hurricane preparedness, and as a result these businesses experienced 85% less property damage from the hurricane than similar properties that were not as well prepared. FM Global calculated that a $2.5 million investment in preparedness prevented $500 million in damages. Even a far more modest projection from the National Institute of Building Sciences states that every dollar spent on mitigation saves four dollars of losses. That sounds like a deal we can’t afford to pass up.

About the Author
By Brian Dumaine
See full bioRight Arrow Button Icon

Latest in Real Estate

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
2 days ago
placeholder alt text
Economy
Mark Cuban on the $38 trillion national debt and the absurdity of U.S. healthcare: we wouldn't pay for potato chips like this
By Nick LichtenbergJanuary 6, 2026
2 days ago
placeholder alt text
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloJanuary 6, 2026
2 days ago
placeholder alt text
Personal Finance
Janet Yellen warns the $38 trillion national debt is testing a red line economists have feared for decades
By Eva RoytburgJanuary 5, 2026
3 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 6, 2026
By Joseph HostetlerJanuary 6, 2026
2 days ago
placeholder alt text
Success
The college-to-office path is dead: CEO of the world’s biggest recruiter says Gen Z grads need to consider trade and hospitality jobs that don't even require degrees
By Orianna Rosa RoyleJanuary 6, 2026
2 days ago

Latest in Real Estate

Real EstateHousing
Trump threatens to ban Wall Street from buying the house next door, saying ‘American Dream is increasingly out of reach for far too many people’
By Nick LichtenbergJanuary 7, 2026
13 hours ago
Real EstateHousing
Americans missed out on a ‘once-in-a-lifetime’ chance to buy a house—the 3 shifts it would take to make housing affordable are ‘very unlikely’
By Sydney LakeJanuary 7, 2026
14 hours ago
Zohran Mamdani
Real EstateHousing
Mamdani advisor under fire for resurfaced ‘white supremacy’ tweets but landlords are really upset about hearings ‘to shame and embarrass them’
By Jacqueline MunisJanuary 7, 2026
17 hours ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Jan. 7, 2026
By Glen Luke FlanaganJanuary 7, 2026
1 day ago
Personal FinanceReal Estate
Current refi mortgage rates report for Jan. 7, 2026
By Glen Luke FlanaganJanuary 7, 2026
1 day ago
Personal Financemortgages
Current mortgage rates report for Jan. 7, 2026
By Glen Luke FlanaganJanuary 7, 2026
1 day ago