Tech Giants Dominate the Top 10 of the World’s Most Valuable Brands
Apple, Alphabet’s Google and Coca-Cola topped the list of the world’s 100 most valuable brands in 2016, while technology and automotive brands dominated the overall rankings, according to a new report from brand consultancy Interbrand.
Microsoft, Toyota Motor, IBM (IBM), Samsung Electronics (SSNLF), Amazon.com, Mercedes-Benz, and General Electric (GE) were also on the Top 10 list, according to Interbrand’s 2016 Best Global Brands report.
Social network Facebook (FB), e-commerce giant Amazon (AMZN), and toy company Lego were the top growing brands.
This year, technology and automotive took 29 of 100 rankings on the annual list.
The report ranks brands based on financial performance, its influence on customers and its power to command a premium price or drive company sales.
Apple’s brand value rose 5% from a year ago to $178 billion and Google’s brand value was up 11% from a year ago to $133 billion, according to the report.
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Apple (AAPL), Google (GOOG), and Coca-Cola (KO) are the most valuable brands as “their finances are strong, their brand is a powerful driver of choice and they are very strong compared to competitors,” Jez Frampton, Interbrand’s global chief executive officer, said.
Hitting the Top 100 for the first time, French fashion brand Dior and Silicon Valley automaker Tesla Motors (TSLA) at Nos. 89 and 100 respectively. Hugo Boss, Chevrolet, and Kleenex dropped off the list, the report said.
Interbrand is part of Omnicom Group (OMC).