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China Just Launched Bottles of Wine Into Space for an Experiment

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Tekendra Parmar
Tekendra Parmar
and
TIME
TIME
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By
Tekendra Parmar
Tekendra Parmar
and
TIME
TIME
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September 22, 2016, 10:53 AM ET
Chinese wine culture goes mainstream
--FILE--A Chinese farmer harvests grapes used to make wine at a vineyard in Zaozhuang city, east China's Shandong province, 25 August 2015. The death knell for expensive wine gifts is clanging loudly and clearly during Beijing’s age of austerity. But China’s wine market is riding a wave of positive (although perhaps unintended) consequences. Gone are the days of seeking guanxi (business connections) with a bottle of Hennessy XO. Wine culture has gone mainstream and a new generation of Chinese drinkers are enjoying more wine with greater frequency. Wine drinking is shifting focus from the tables of upscale restaurants to the comfort of people’s homes. Restaurants are still the most popular place to enjoy a bottle, but home drinkers make up a growing proportion of China’s wine market. These tipplers relax with a 250 yuan (HK$300) bottle a couple of nights a week, splashing out a few times a year on something more expensive. These – China’s first real wine consumers – will gradually, but comprehensively, fill the gifting gap. Speaking at the recent Wine in China conference in Hong Kong, Judy Chan, CEO of Grace Vineyard, divulged that her company’s sales normalised to single-digit growth in 2015, after more than 10 years of double- and triple-digit growth. Chan said that the rise of China’s first real wine consumers is a fascinating phenomenon for the wine industry to ponder. At last, wine drinkers are the people who are actually buying the wine. The average Chinese wine drinker these days is a less extravagant – but nonetheless aspirational – everyman or woman.Li zhongxian—Imaginechina/AP
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China launched a cache of Cabernet Sauvignon, Merlot, and Pinot Noir vines into space on the orbiting Tiangong-2 lab during this year’s Mid-Autumn Festival on September 15, in an experiment that hopes to yield a sturdier plant by exposing them to the harsh climates and radiation of space.

According to DecanterChina.com, scientists hope the experiments will create a vine that is more drought, cold, and virus resistant making the vines more suitable for Chinese weather.

The auspicious launch date is perhaps a nod to Chinese Mid-Autumn Festival folklore, as legend tells the story of the moon goddess, Chang’e, levitating all the way in to space after getting drunk on the “elixir of life.”

China’s burgeoning vineyards—particularly in the Ningxia and Xinjiang regions—are marred by arid climates. Farmers often bury their plants during winter months to protect them from freezing over.

The National Space Administration told Decanter China that when the vines are returned to earth they will be compared to a control group grown in the Ningxia region.

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According to a report by International Wine & Spirit Research, a London-based industry research group, China is the fifth largest red-wine market in the world. Despite the country’s slowing economic growth, industry groups still see moderate growth in China’s wine market, particularly among affluent millennials who are driving the country’s relatively new demand.

This story was originally published on Time.com.

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