• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

3

Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

3

Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Leadership

The High Cost of Spurning Asia

By
Norman Pearlstine
Norman Pearlstine
and
Alan Murray
Alan Murray
Down Arrow Button Icon
By
Norman Pearlstine
Norman Pearlstine
and
Alan Murray
Alan Murray
Down Arrow Button Icon
September 19, 2016, 7:41 AM ET
TPP protester holds up a sign during Froman trade hearing on Capitol Hill in Washington
A policewoman removes a man protesting the Trans-Pacific Partnership (TPP) as U.S. Trade Representative Michael Froman (R) testifies before a Senate Finance Committee hearing on "President Obama's 2015 Trade Policy Agenda" on Capitol Hill in Washington January 27, 2015. The top U.S. trade official urged Congress to back the administration's trade agenda on Tuesday and said an ambitious Pacific trade pact is nearing completion. Froman said the administration looked to lawmakers to pass bipartisan legislation allowing a streamlined approval process for trade deals, such as the 12-nation Trans-Pacific Partnership. REUTERS/Kevin Lamarque (UNITED STATES - Tags: POLITICS BUSINESS CIVIL UNREST) - RTR4N6IHPhotograph by Kevin Lamarque — Reuters

Good morning. My colleague Norman Pearlstine, vice chairman of Time Inc., attended this weekend’s annual “Singapore Summit,” where globalization is still in fashion, and filed the following report:

 

Despite the rising backlash among voters and, by extension, politicians in the U.S. and Europe, the globalization conference circuit continues to thrive, attracting big names from business, government and some of the world’s most prestigious think-tanks. The “Singapore Summit, Connecting Asia and the World,” that drew the likes of JP Morgan Chase’s Jamie Dimon, Siemens CEO Joe Kaeser, Hitachi Executive Chairman Hiroaki Nakanishi, private equity’s David Bonderman (TPG) and Leon Black (Apollo), and Michael Milken.

They and hundreds of other attendees from Europe, the U.S. and Asia were quick to recognize the severity and importance of populist attacks on globalization — be it from the Brexit vote in the United Kingdom or the anti-trade rhetoric coming from Donald Trump and Hillary Clinton as they both try to curry favor with U.S. voters between now and November’s election. A panel of political analysts including Democrat Jim Messina, Republican Matt Rhodes, and the U.K.’s Lord Peter Mandelson all stressed the need for global elites to listen to angry, nationalist voters and to be sensitive to their concerns.

Speakers and attendees acknowledged that blue-collar jobs in the U.S. and Europe had been lost to low-cost Asian producers. But they insisted — and a great deal of data supports their view — that, on balance, the world has benefited from huge increases in international trade over the past few decades. There was also general agreement that automation and other technological advances were much more responsible for job losses than were bad trade deals.

Economists and representatives from emerging Asian markets also warned that the U.S. may be the big loser should it fail to ratify the Trans-Pacific Partnership (TPP) trade agreement. They note that over the next few years, many Asian economies are likely to grow at twice growth rates for the rest of the world. As these economies grow, they are shifting rapidly from an emphasis on low-cost exports to increased domestic consumer spending, creating big opportunities for U.S. manufacturers and service providers. A Boston Consulting Group study distributed at the Summit says, “Asia has more than 100 million upper- middle class households, contributing to consumption of more than $3 trillion” a year. “Their tastes are global,” and they are willing to pay for premium quality goods, according to the report.

Some smart U.S. marketers and manufacturers are increasing their focus on these growth opportunities. To cite one example, Procter & Gamble, long an important player on the global scene, recently moved its President for Global Skin & Personal Care, R. Alexandra Keith, from its Cincinnati headquarters to Singapore, joining Magesvaran Suranan, P&G’s President for Asia Pacific Selling & Market Operations, and putting her closer to Asia’s emerging markets.

About the Authors
By Norman Pearlstine
See full bioRight Arrow Button Icon
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

The chaos at CBS News shows the limits of ‘blow it up’ leadership
C-SuiteLeadership
The chaos at CBS News shows the limits of ‘blow it up’ leadership
By Claire ZillmanJune 12, 2026
2 hours ago
Three ways that Asia’s enterprises are adopting AI—and where they are falling behind
CommentaryOracle
Three ways that Asia’s enterprises are adopting AI—and where they are falling behind
By Garrett IlgJune 11, 2026
12 hours ago
Testosil Review (2026): Testosterone Supplement Reviewed
HealthDietary Supplements
Testosil Review (2026): Testosterone Supplement Reviewed
By Christina SnyderJune 11, 2026
13 hours ago
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
SuccessSports
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
By Catherina GioinoJune 11, 2026
14 hours ago
The real hurdle to enterprise AI isn’t fixing productivity KPIs. It’s ‘unlearning’ old habits, experts say
Future of WorkBrainstorm Tech
The real hurdle to enterprise AI isn’t fixing productivity KPIs. It’s ‘unlearning’ old habits, experts say
By Sebastian HerreraJune 11, 2026
15 hours ago
Agility Robotics Chief Executive Peggy Johnson speaks on stage at Brainstorm Tech 2026 in Aspen, Colorado.
AIBrainstorm Tech
Tech leaders argue AI’s real future Is task augmentation, not mass layoffs
By Sebastian HerreraJune 11, 2026
16 hours ago

Most Popular

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
2 days ago
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
3 days ago
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Innovation
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
2 days ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
20 hours ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
4 days ago
SpaceX's record IPO has Wall Street torn between a Musk 'holy grail' and a $135-per-share leap of faith
Startups & Venture
SpaceX's record IPO has Wall Street torn between a Musk 'holy grail' and a $135-per-share leap of faith
By Marco Quiroz-GutierrezJune 11, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.