• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Retail

How 7-Eleven Uses Coffee to Get People Involved With Politics

By
Michal Addady
Michal Addady
Down Arrow Button Icon
By
Michal Addady
Michal Addady
Down Arrow Button Icon
August 31, 2016, 4:41 PM ET
Photo courtesy of 7-Eleven

Not looking forward to voting on Nov. 8? Buy a cup of coffee from your local 7-Eleven instead.

The convenience store kicked off its quadrennial 7-Election on Wednesday, wherein customers can show their support for the presidential campaign by buying specially-marked coffee cups. So customers who want to support Republican nominee Donald Trump should buy a red cup and those who want to Democratic nominee Hillary Clinton should buy a blue cup.

New this year is a non-partisan purple cup, called the “Speak Up” cup, that encourages customers to “discuss or write in their own issue—or candidate—this election,” 7-Eleven stated in a press release. This could be a “desire for World Peace” or third-party support for candidates Jill Stein or Gary Johnson (though 7-Eleven lumps these votes with the votes for kittens and Kanye West).

Since the 7-Election kicked off in 2000, more than 6 million cups have been cast in each of the past polls, according to the store. Customers can vote as many times as they’d like, too.

7-Eleven will tally up all the votes and update its 7-Election website daily starting Sept. 6. through the election in November.

About the Author
By Michal Addady
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.