• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFortune 500

Humans Won’t Hand-Pick Topics in Facebook’s Trending Section Anymore

By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
August 26, 2016, 8:01 PM ET
A user writes her password to enter Facebook.
TO GO WITH ASIA MALAYSIA INTERNET SOCIAL FEATURE BY SARAH STEWART A Malaysian professional writes her password to enter facebook for social networking in Kuala Lumpur on October 31, 2010. Malaysians are the most popular people on the Internet, while Japanese are the least, according to a global survey which shows how national cultures are reflected in online behaviour. Malaysians won the Internet popularity contest with an average of 233 friends in their social network, compared to 68 in China and just 29 in Japan, according to the Digital Life study by global research firm TNS. AFP PHOTO / Saeed Khan (Photo credit should read SAEED KHAN/AFP/Getty Images)Photograph by Saeed Khan — AFP/Getty Images

Who would have thought that a tiny section on Facebook’s homepage would cause so much controversy?

The “Trending” feature, where a few popular news topics are listed on the social network’s homepage, is getting a makeover, Facebook said on Friday. Most notably, Facebook’s hot topics will no longer appear next to descriptions that are written by humans.

Instead, Facebook will show each subject—usually a celebrity’s latest scandal or a current event—next to the number of people discussing it on the service. Human editors will no longer play a role in hand-picking the topics featured other than for verifying quality.

These changes follow a controversy earlier this summer when tech news site Gizmodo published a report alleging that the Facebook’s Trending section was biased against conservative news outlets. According Gizmodo’s report, which cite accounts from anonymous former contract employees who worked on the Trending section, these employees were instructed to ignore topics that conservative users clicked on by keeping them out of the list.

These employees were also instructed to feature certain topics even if they weren’t popular, which also injected bias into the section.

Facebook has vehemently denied the claims of anti-conservative bias. To soften the public relations black eye, the company invited a group of influential conservatives like Glenn Beck to its headquarters to let them share feedback and grievances.

Get Data Sheet, Fortune’s technology newsletter.

Under the new system, employees in charge of the trending section will make sure that the hot topics reflect what people are talking about while avoiding subjects that are mundane. For example, lunch is inevitably a popular discussion topic among users every day, but Facebook employees will make sure that it doesn’t become a trending topic because it’s not exactly news.

According to news site Quartz, Facebook has laid off its team of contract workers responsible for the trending section, and instead, will assign a team of engineers to handle the quality checks. Facebook has also updated its guidelines and says that its employees will strictly follow them.

“Our goal is to enable Trending for as many people as possible, which would be hard to do if we relied solely on summarizing topics by hand,” Facebook wrote in a blog post announcing the changes. “A more algorithmically driven process allows us to scale Trending to cover more topics and make it available to more people globally over time. This is something we always hoped to do but we are making these changes sooner given the feedback we got from the Facebook community earlier this year.”

And as before, when users hover over an individual topic in the section, they’ll see a short description pulled from a main news article or post about it, and if they click on it, they’ll see a results pages with articles and posts, ordered based on their popularity.

The topics displayed will continue to be customized for users based on their preferences and location, as their News Feed is.

About the Author
By Kia Kokalitcheva
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

AI promises to free workers from grunt work, but psychologists say those mindless tasks are exactly what our brains need to recover
AIworker productivity
AI promises to free workers from grunt work, but psychologists say those mindless tasks are exactly what our brains need to recover
By Marco Quiroz-GutierrezApril 11, 2026
46 minutes ago
crew aboard artemis II
Innovationspace
‘It’s 13 minutes of things that have to go right’: Artemis II splashes down despite faulty heat shield
By Catherina GioinoApril 10, 2026
9 hours ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
PoliticsFood and drink
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Catherina GioinoApril 10, 2026
11 hours ago
Three people sit behind a desk and look at the phone screen of the person in the middle.
Future of WorkConsulting
Meet ‘trendslop,’ the new, AI-fueled scourge of workplace consultants everywhere
By Sasha RogelbergApril 10, 2026
11 hours ago
Amazon is still paying Jeff Bezos an $80,000 yearly salary—but $1.6 million for travel and security
Big TechCEO salaries and executive compensation
Amazon is still paying Jeff Bezos an $80,000 yearly salary—but $1.6 million for travel and security
By Marco Quiroz-GutierrezApril 10, 2026
13 hours ago
Kash Patel sits with his two fingers on lips
CybersecurityIran
First they went after medtech, then Kash Patel. Iranian hackers’ next target is likely ‘low-hanging fruit’ in water, energy, and tourism, experts say
By Jacqueline MunisApril 10, 2026
14 hours ago

Most Popular

Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
2 days ago
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
17 hours ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
1 day ago
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
2 days ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
2 days ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
Politics
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Fortune EditorsApril 10, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.