• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
TechAirbnb

Airbnb Wants Politicians to Know That Millennials Love the ‘Sharing Economy’

By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
July 26, 2016, 3:40 PM ET
Photograph by Getty Images
Add Fortune on Google for similar content.

Airbnb wants politicians at this week’s Democratic National Convention to know one thing: Millennials love the “sharing economy.”

The home-sharing service released the results on Tuesday of a poll it conducted that found that 67% of Americans have a favorable impression of it and fellow sharing economy services like Uber and Lyft. Support among millennials, described as people age 18 to 34, was even higher with nearly three-quarters saying they had a positive view of the industry.

Airbnb’s policy chief, Chris Lehane, presented the results at a media event at the DNC in Philadelphia alongside Uber advisor David Plouffe and former Philadelphia Mayor Michael Nutter, who is now an advisor to Airbnb. The message was clear to politicians: Support these companies, or risk upsetting voters.

The survey found that half of Americans had positive opinions about Airbnb as an individual company, despite common criticism that it results in illegal hotels and exacerbates the housing shortage in cities like San Francisco. Millennials had an even more positive view with 58% of millennials saying they have a favorable view of Airbnb.

Airbnb, which is fighting off restrictive regulations in several cities across the country, emphasized millennials in the polling because of their perceived influence in the voting booth. They account for 31% of eligible U.S. voters, making them the largest segment of voters by population. They’ve also been especially ignited by former Democratic presidential candidate Bernie Sanders. As a recent story in the Washington Post points out, they’re as interested in politics are previous generations and show it through participation in rally and protests.

Yet despite their numbers, millennials don’t vote as much as older generations. Therefore, they have less impact in elections than they would otherwise.

Get Data Sheet, Fortune’s technology newsletter.

Of the 1,500 Americans that Airbnb polled in its latest research, two-thirds were millennials. But Airbnb said it adjusted their representation so that the results would be better representative of the entire population, an Airbnb spokesman told Fortune.

It’s also important to take a step back when considering awareness and popularity of sharing economy services among the general population. Although many people summon Uber and Lyft rides to get to work or the grocery store, and book weekend vacations through Airbnb, it’s hardly universal.

According to a Pew Research report in May, only 15% of Americans have used a ride-hailing service while only 11% have used a home-sharing site. And while it found that 72% of Americans it surveyed have used one “sharing economy” or “on-demand” service, the report covered a wide range of services in that category including crowdfunding, renting clothes, and shared offices.

Moreover, it found that most Americans have never heard of terms like “sharing economy” or “gig economy.” While this doesn’t mean they’re unaware of the services themselves, merely of these fancy terms, it does signal that their marketers have a lot of work to do before Americans start chanting “sharing economy” at a political rally.

But at least for the week, both Airbnb and Uber are in friendly territory: Uber is the exclusive transportation partner for the DNC, while Philadelphia was the first major U.S. city to pass legislation legalizing home-sharing last year.

About the Author
By Kia Kokalitcheva
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

MoonPay launches universal AI shopping wallet for non-technical Claude and ChatGPT consumers
CryptoAI agents
MoonPay launches universal AI shopping wallet for non-technical Claude and ChatGPT consumers
By Jeff John RobertsJuly 23, 2026
4 minutes ago
AI coding company Cursor, soon to be acquired by SpaceX, expands its CFO council
NewslettersCFO Daily
AI coding company Cursor, soon to be acquired by SpaceX, expands its CFO council
By Sheryl EstradaJuly 23, 2026
42 minutes ago
ServiceNow CEO Bill McDermott pumping his fist.
AIServiceNow
Wall Street is finally starting to buy ServiceNow CEO Bill McDermott’s story as the company beats Q2 earnings forecasts
By Jeremy KahnJuly 23, 2026
58 minutes ago
Moonshot, DeepSeek, and the Great Chinese AI IPO Rush
Startups & VentureTerm Sheet
Moonshot, DeepSeek, and the Great Chinese AI IPO Rush
By Nicholas GordonJuly 23, 2026
1 hour ago
Paul Keary (L) and Mike Sutcliff (R).
CommentaryAI agents
Teneo & Thoughtworks CEOs: the AI race will be won with governance, not speed 
By Paul Keary and Mike SutcliffJuly 23, 2026
2 hours ago
marks
CommentaryNational Security
General James ‘Spider’ Marks: there’s a strategic risk hidden inside closed AI systems
By James MarksJuly 23, 2026
2 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
20 hours ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
3 days ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
2 days ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
2 days ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
18 hours ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.