• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership

These Are the Biggest Reasons Startups Fail

By
Veenu Aishwarya
Down Arrow Button Icon
By
Veenu Aishwarya
Down Arrow Button Icon
July 20, 2016, 8:00 PM ET
Target miss
Tens of arrows that have missed the targetJumbo2010 — Getty Images/iStockphoto

The Leadership Insiders network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question to “What do you need to know before starting a business?” is written by Veenu Aishwarya, Co-founder and Chief Executive Officer of AUM LifeTech, Inc.

The late Steve Jobs always talked about the importance of passion in what you do in order to be successful. If you do not love what you do, you will give up because it gets really tough and becomes unbearable. You can only persevere when you love what you do. Starting a company is one of the most simple things anyone can do – it can be done in just a matter of hours – however running a successful company is a completely different story. You should not start a company because you feel like it, or because you have to, or because your friend has one. This is a recipe for a disaster. You should start a business only if you want to and if you want to make a positive impact in your local community, country or the world. This attitude typically defines the success or failure of a company.

You cannot become a multi billion-dollar company over night, or just in few months or years. Many times it takes more than that. Companies fail because entrepreneurs try to do things very fast and try to do so many things at the same time. By doing this, they loose sight of some of the fundamental things required to build a company. Eventually, they end up nowhere. The key here is proper execution and strategy.

At AUM LifeTech, I work on therapeutic development for genetic diseases. Running a young biotech company comes with its own set of challenges. In addition to the very high failure rate there is also a requirement of significant upfront capital just to do very basic proof-of-concept of the idea or a product. We need to be very careful in judging and analyzing an opportunity before we take it on. Thus, it becomes very important to learn not only from our own experiences, it is also very critical to learn from others’ experiences and especially failures. Bill Gates once said that “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” I take this as, there is no point in making the same mistakes that others have already made. Further, I will add that it becomes very critical to know the reason for those failures. Was it lack of passion? Was it a bad concept/product or team? Was it terrible financial planning? Was it a lousy execution? Or was it a very small problem that someone was trying to solve and nobody cared about it?

Answers to these key questions are crucial to the successes of a company. It doesn’t matter if it is an tech-related problem that involves making an app or a piece of software; or a local environmental problem where you solve California’s water crisis; or a global problem as to finding a cure for cancer. As long as you have a balanced amount of obsession, a fantastic diverse interdisciplinary team coupled with great execution of your ideas and a great problem to solve – you will be successful. Just as importantly, to add to this mix, you will also always need the three Ps – Passion, Patience and Perseverance.

Success may come sooner or as in most cases after a decent amount of time – and one should be prepared for both such instances. If you have checked all on this list and are still willing to go forward, then many congratulations and welcome to the other side and get started with your company.

And always remember – “He who says he can and he who says he can’t are both usually right” – Confucius.

About the Author
By Veenu Aishwarya
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in

LawPonzi scheme
He promised investors 10% gains. Now, he’s accused of using their money for sailing excursions in an alleged Ponzi scheme
By The Associated PressDecember 23, 2025
2 hours ago
LawColleges and Universities
The University of Oklahoma fired an instructor after she failed a psychology student who cited the Bible in an essay on gender
By John Hanna and The Associated PressDecember 23, 2025
3 hours ago
Best protein lead image
HealthDietary Supplements
The 9 Best Protein Powders of 2025: How to Choose, According to an RD
By Christina SnyderDecember 23, 2025
3 hours ago
Personal FinanceCertificates of Deposit (CDs)
Best certificates of deposit (CDs) for December 2025
By Glen Luke FlanaganDecember 23, 2025
3 hours ago
PoliticsDonald Trump
Trump complains Epstein files are a distraction as flight logs reveal deeper ties and ‘unfounded and false’ claims emerge
By Lindsay Whitehurst, Seung Min Kim and The Associated PressDecember 23, 2025
3 hours ago
man in suit
CryptoCryptocurrency
JPMorgan to allow crypto trading for institutional clients in latest embrace of the sector
By Carlos GarciaDecember 23, 2025
3 hours ago

Most Popular

placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
1 day ago
placeholder alt text
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeDecember 22, 2025
1 day ago
placeholder alt text
Travel & Leisure
After pouring $450 million into Florida real estate, Larry Ellison plans to lure the ultrarich to an exclusive town just minutes from Mar-a-Lago
By Marco Quiroz-GutierrezDecember 22, 2025
1 day ago
placeholder alt text
Economy
Mitt Romney says the U.S. is on a cliff—and taxing the rich is now necessary 'given the magnitude of our national debt'
By Dave SmithDecember 22, 2025
1 day ago
placeholder alt text
Success
Multimillionaire musician Will.i.am says work-life balance is for people ‘working on someone else’s dream’ and not for visionaries—he grinds from 5-to-9 after his 9-to-5
By Orianna Rosa RoyleDecember 21, 2025
2 days ago
placeholder alt text
Success
'When we got out of college, we had a job waiting for us': 80-year-old boomer says her generation left behind a different economy for her grandkids
By Mike Schneider and The Associated PressDecember 23, 2025
10 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.