• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipSaudi Arabia

Saudi Arabia Wants to Make More Uber-Like Investments

Claire Zillman
By
Claire Zillman
Claire Zillman
Editor, Leadership
Down Arrow Button Icon
Claire Zillman
By
Claire Zillman
Claire Zillman
Editor, Leadership
Down Arrow Button Icon
July 18, 2016, 8:13 AM ET
Saudi Defense Minister Muhammed bin Salman in Washington
Photograph by Anadolu Agency Getty Images

Uber’s funding round in June raised eyebrows not only for its whopping amount—$3.5 billion—but also for the identify of the investor—Saudi Arabia’s Public Investment Fund.

Critics saw the deal as Uber being complicit with the policies of the Saudi government, which is notorious for its poor human rights record. It bans female citizens from driving and forces them to have male guardians. It also criminalizes homosexuality and its courts dole out harsh sentences for political protest. In his analysis of the funding—which also gave PIF managing director Yasir Al Rumayyan a spot on Uber’s board of directors—Fortune‘s Dan Primack referred to it as a “no good, very bad deal.”

“[T]his is no passive investment. By naming political appointee Al Rumayyan, the company has basically invited the Saudi government into its board room. To my knowledge, no other Silicon Valley startup has a director from the sovereign wealth fund of a repressive political regime.”

But if PIF gets its way, more startups will join Uber’s ranks.

The Wall Street Journal reports that last month a delegation of Saudi Arabia officials made overtures to Silicon Valley’s tech elite; meeting with the likes of Facebook’s Mark Zuckerberg, Apple’s Tim Cook, Microsoft’s Satya Nadella, and venture capitalists Marc Andreessen and Michael Moritz to indicate the kingdom’s interest in doing more Uber-like investments. Deputy Crown Prince Mohammad bin Salman, who’s participated in the discussions, is trying to exude a more modern image of Saudi Arabia in a effort to connect with the kingdom’s gigantic youth population and diversify its economy with non-oil investments overseas. Photographs of Prince Mohammed meeting Zuckerberg, and testing a virtual reality headset, were widely circulated in Saudi newspapers in late June.

https://twitter.com/ahmed/status/745701588254203904

PIF’s offensive poses a sort of moral dilemma for Silicon Valley; forcing businesses to weigh investors’ record and financial firepower against their principals.

Executives at Uber, valued at $62.5 billion, have said the company’s deal with PIF does not mean it approves of the kingdom’s policies. In fact, it says its ride-sharing app promotes the mobility of Saudi women. (Though critics counter that Uber benefits from the ban on female drivers since it means Saudi women always need a ride.)

The Journal found that venture capitalists and tech entrepreneurs are split on whether they would take money from Saudi Arabia. Some noted that the U.S. government does business with its Saudi counterpart, which gives companies the okay to do the same. Others, meanwhile, argue that U.S. firms should use interest from the kingdom as an opportunity to advocate for social change.

As Primack suggested: “Uber could have easily continued providing Saudi women with greater mobility while simultaneously denying the Saudi government the opportunity for a financial gain until it accelerates reforms. I’m not so naive as to think that the Saudi government will base policy on the back of a $3.5 billion investment (or lack thereof), but it could have been a decent poke at the dam.”

About the Author
Claire Zillman
By Claire ZillmanEditor, Leadership
LinkedIn iconTwitter icon

Claire Zillman is a senior editor at Fortune, overseeing leadership stories. 

See full bioRight Arrow Button Icon

Latest in Leadership

Late Apple cofounder Steve Jobs
SuccessCareers
Apple’s Steve Jobs told students to never ‘settle’ in their careers: ‘If you haven’t found it yet, keep looking’
By Emma BurleighDecember 11, 2025
5 hours ago
Joe Lonsdale
SuccessColleges and Universities
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
5 hours ago
A sign for Time magazine is displayed outside the New York Stock Exchange on Thursday, Dec. 11, 2025 in New York.
AIchief executive officer (CEO)
Time names ‘Architects of AI’ as its 2025 Person of the Year, a year when the tech’s ‘full potential roared into view’
By Mike Catalini and The Associated PressDecember 11, 2025
5 hours ago
Rich couple making a toast with champagne glasses while eating aboard a private jet.
SuccessWealth
What it takes to be wealthy in America: $2.3 million, Charles Schwab says
By Sydney LakeDecember 11, 2025
6 hours ago
the conversation
North Americademographics
Rural America is deeply misunderstood: We aren’t depopulating and we’re not the reason 2024 swung to Trump
By Tim Slack, Shannon M. Monnat and The ConversationDecember 11, 2025
8 hours ago
Coca-Cola
C-SuiteFood and drink
Coca-Cola names 30-year veteran Henrique Braun as new CEO
By Dee-Ann Durbin and The Associated PressDecember 11, 2025
8 hours ago

Most Popular

placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
1 day ago
placeholder alt text
Economy
‘Be careful what you wish for’: Top economist warns any additional interest rate cuts after today would signal the economy is slipping into danger
By Eva RoytburgDecember 10, 2025
1 day ago
placeholder alt text
Politics
Exclusive: U.S. businesses are getting throttled by the drop in tourism from Canada: ‘I can count the number of Canadian visitors on one hand’
By Dave SmithDecember 10, 2025
1 day ago
placeholder alt text
Success
Netflix–Paramount bidding wars are pushing Warner Bros CEO David Zaslav toward billionaire status—he has one rule for success: ‘Never be outworked’
By Preston ForeDecember 10, 2025
1 day ago
placeholder alt text
Economy
‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in a K-shaped economy 
By Eva RoytburgDecember 9, 2025
2 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
15 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.