Toy maker Hasbro (HAS) has reportedly teamed up with The Araca Group to turn one of its popular board games into a musical.
The Araca Group is a theatrical production company known for co-producing big name plays like Wicked and Rock of Ages. The company licenses iconic brands and adapts them for different events and merchandising, as it did late last year with showings of Star Wars: The Force Awakens. This new partnership will allow Araca to develop plays based on Hasbro properties—starting with Monopoly: The Musical.
This musical production, a first for Hasbro, is being developed for Broadway. A creative team and production timeline have yet to be announced.
“Monopoly is one of the most iconic gaming brands of all time,” Simon Waters, general manager and senior vice president of Hasbro Entertainment and Consumer Products, said in a press release. “Hasbro is dedicated to delivering new and exciting ways for consumers to interact with all of our brands, and this stage adaptation will do just that—offering fans a unique and immersive experience for people of all ages.”
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It’s uncertain whether this will be the only board game adaptation or if we can look forward to productions of Twister or Candy Land. Both The Araca Group and Hasbro declined to comment at this time.
