This Year’s Top Ten Auto Innovators

June 9, 2016, 2:21 PM UTC
courtesy of the LA Auto Show

Transportation and technology continue to morph and the people behind the Los Angeles Auto Show are determined to stay out in front of the conversation.

After successfully naming ten of the most innovative and promising new automotive companies last year—including Elio Motors, High Mobility, and HopSkipDrive—the Los Angeles Auto Show’s Automobility LA announced today that it will host the second annual competition.

This year, companies from across the automotive, mobility, and transportation industries are invited to submit applications for consideration. The deadline for doing so is July 31, 2016.

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Automobility LA’s advisory board, which includes executives from Google (GOOGL), Lyft, Pandora (P), and Nvidia (NVDA), among others, will make the final selections.

The 2016 winners will be announced in the September issue of Fortune and will participate in Automobility LA, now a four-day trade show, November 14-17.

To see some of the cars that stopped by the New York Auto Show, watch:

How are the contending companies measured? Key criteria include broad applicability; likelihood of adoption and success; existing customers, partners and endorsers; revenue potential; business model; and demonstrable product.

What do the winning companies get beyond media exposure? The big hope—and the wish of any startup, of course —is to attract new investors. Does it work? If last year is any measure, yes. Lyft and General Motors (GM) met to discuss the latter’s investment in the ride-sharing service. A month later, GM’s $500 million bet on Lyft was announced—the largest of its kind to date.