• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechInstagram

How Your iPhone Photos Make You Happier

By
Mandy Oaklander
Mandy Oaklander
Down Arrow Button Icon
By
Mandy Oaklander
Mandy Oaklander
Down Arrow Button Icon
June 9, 2016, 8:25 PM ET
Tourists
Tourists taking picturesBlend Images/Sollina Images—Getty Images/Brand X

Photography was once an expensive, laborious ordeal reserved for life’s greatest milestones. Now, the only apparent cost to taking infinite photos of something as mundane as a meal is the space on your hard drive (and your dining companion’s patience).

But is there another cost, a deeper cost, to documenting a life experience instead of simply enjoying it? “You hear that you shouldn’t take all these photos and interrupt the experience, and it’s bad for you, and we’re not living in the present moment,” says Kristin Diehl, associate professor of marketing at the University of Southern California Marshall School of Business.

Diehl and her fellow researchers wanted to find out if that was true, so they embarked on a series of nine experiments in the lab and in the field testing people’s enjoyment in the presence or absence of a camera. The results, published in the Journal of Personality and Social Psychology, surprised them. Taking photos actually makes people enjoy what they’re doing more, not less.

“What we find is you actually look at the world slightly differently, because you’re looking for things you want to capture, that you may want to hang onto,” Diehl explains. “That gets people more engaged in the experience, and they tend to enjoy it more.”

Take sightseeing. In one experiment, nearly 200 participants boarded a double-decker bus for a tour of Philadelphia. Both bus tours forbade the use of cell phones but one tour provided digital cameras and encouraged people to take photos. The people who took photos enjoyed the experience significantly more, and said they were more engaged, than those who didn’t.

Snapping a photo directs attention, which heightens the pleasure you get from whatever you’re looking at, Diehl says. It works for things as boring (sorry, as educational) as archaeological museums, where people were given eye-tracking glasses and instructed either to take photos or not. “People look longer at things they want to photograph,” Diehl says. They report liking the exhibits more, too.

To the relief of Instagrammers everywhere, it can even makes meals more enjoyable. When people were encouraged to take at least three photos while they ate lunch, they were more immersed in their meals more than those who weren’t told to take photos.

Was it the satisfying click of the camera? The physical act of the snap? No, they found; just the act of planning to take a photo—and not actually taking it—had the same joy-boosting effect. “If you want to take mental photos, that works the same way,” Diehl says. “Thinking about what you would want to photograph also gets you more engaged.”

For more about Instagram, watch:

But don’t expect to enjoy yourself more by simply strapping on a GoPro and recording your life. “That kind of technology we don’t think will have any effect,” Diehl says. “It’s when you actively decide what you what to take photos of that you get more engaged.”

This article originally appeared on Time.com

About the Author
By Mandy Oaklander
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

david
CommentaryScience
The one skill that separates people who get smarter with AI from everyone else
By David Rock and Chris WellerMarch 21, 2026
5 hours ago
Geoffrey Hinton standing in front of a white and grey background.
AITech
‘Godfather of AI’ says tech companies aren’t concerned with the AI endgame. They’re focused on short-term profits instead
By Sasha RogelbergMarch 21, 2026
6 hours ago
MagazineCoding
Cursor’s crossroads: The rapid rise, and very uncertain future, of a $30 billion AI startup
By Allie GarfinkleMarch 21, 2026
6 hours ago
war
CommentaryMiddle East
Companies are now on the front lines of war. They need to act like it
By Jeremy BashMarch 21, 2026
6 hours ago
A woman looks frustrated a computer
AIWomen
Women are avoiding the very technology that threatens them most, as expert warns of a ‘two-tiered AI economy’ approaching
By Jacqueline MunisMarch 21, 2026
9 hours ago
AIFinance
Why Block’s COO is tracking ‘gross profit per employee’—and how AI is on track to double it to $2 million
By Sheryl EstradaMarch 21, 2026
9 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.