• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership

How the Republican Party Can Avoid Death by Trump

By
Bruce Weinstein
Bruce Weinstein
Down Arrow Button Icon
By
Bruce Weinstein
Bruce Weinstein
Down Arrow Button Icon
June 8, 2016, 12:00 PM ET
Donald Trump Holds Campaign Rally In Dallas
Photograph by Tom Pennington—Getty Images

Both the left and the right have already written the obituary for the Republican Party multiple times this election cycle.

On the right, Weekly Standard contributing editor Max Boot wrote “The Republican Party is Dead” for the Los Angeles Times, while Jay Caruso published “The GOP Really is Dead” in RedState.com. On the left, Atlantic staff writer Molly Ball penned “The Day the Republican Party Died” and Rolling Stone contributor Matt Taibbi inked the article “R.I.P., G.O.P.”

The last time journalists from both parties agreed on such a serious matter was…never. And indeed, to all appearances, the truth about the health of the Republican Party is much more murky, complex, and fetid than its leadership will publicly admit.

Still, while the patient may be wheezing, coughing, and barely conscious, there is a way forward that will stave off the wake we’ve heard so much about. Here’s how.

Accept Reality

Republican leaders want to have it both ways: They publicly distance themselves from Donald Trump’s increasingly surreal and disturbing comments but refuse to take meaningful action. On Tuesday, for example, House Speaker Paul Ryan said this about Trump’s verbal attack of Judge Gonzalo Curiel:

Claiming a person can’t do their job because of their race is sort of like the textbook definition of a racist comment. I think that should be absolutely disavowed. It’s absolutely unacceptable. But do I believe that Hillary Clinton is the answer? No, I do not.

With this response, Mr. Ryan is essentially saying, “Racism is bad, but Hillary as our next president is worse.” This supposed strategy to win the election is bound to backfire, because Ryan and his colleagues have refused to accept a simple and unassailable truth. That is, that the party has failed to make good on its promise to be more inclusive.

After Barack Obama was elected and then re-elected, Republicans claimed to be doing some serious soul-searching about how their nominees failed to capture the White House.

The leadership issued a report, the Growth & Opportunity Project, which included over 200 recommendations. Of those, The American Conservative listed “minority outreach” as one of its five most important takeaways. But leaders like Ryan, who merely express disapproval in regard to Trump’s appalling comments about Judge Curiel, render the Project’s directive meaningless.

 

Move Forward by Looking Back

Donald Trump’s views on race represent a difference in degree, not in kind, from the Republican Party’s ideology of the past several decades. Trump’s ascendancy represents “the chickens coming home to roost,” notes Edward T. O’Donnell, an associate professor of history at the College of the Holy Cross in Worcester, Mass. The party, says Professor O’Donnell, “has used racial fear and racial animosity to their advantage, and Trump is the monster that they inadvertently created.” Heather Digby Parton provides examples of this in her Salon article, “GOP’s grotesque racist ads: Why it just can’t escape its ugly history.”

If the Republican leadership really wants to minimize the damage of Trump’s nomination and increase its chances of having a significant political presence from here on, it need look no further than its own recommendations about how to move forward. This calls for a two-pronged approach:

First, repudiate the strategies that worked in the past. Second, demonstrate that the party is truly inclusive.

If Republican strategist Lee Atwater, the man behind the inflammatory Willie Horton ads run against Democratic presidential nominee Michael Dukakis, can denounce his own successful-but-troublesome campaigns—as he did toward the end of his life—then the current leadership can do so too. But for that denunciation to have any teeth, party leadership must conduct its outreach programs to underserved communities in good faith and then make good on its promises.

That last part is what usually trips up politicians once they come into power, but the GOP can no longer afford to be cavalier about the promises it makes.

Speak Up

It’s not enough for a few prominent Republicans like Paul Ryan, Mitch McConnell, and Newt Gingrich to decry what Donald Trump embodies. Every Republican who is rightly troubled by Trump’s xenophobia needs to speak up.

“I cannot imagine that anyone at the Republican state committee in New York would say anything critical about Trump, at least not on the record, because they would not want to eat his vitriol,” Republican political consultant Jay Townsend told me. “I can also tell you that many Republicans who are on the ballot this year are in a perpetual state of anxiety about what Trump is going to say next.”

I’m reminded of what German theologian Martin Niemöller said about keeping quiet in the face of a dire social threat:

First they came for the Socialists, and I did not speak out—
Because I was not a Socialist.
Then they came for the Trade Unionists, and I did not speak out—
Because I was not a Trade Unionist.
Then they came for the Jews, and I did not speak out—
Because I was not a Jew.
Then they came for me—and there was no one left to speak for me.

Niemöller was referring to the Second World War, but his point remains relevant.

It may be impossible to block Donald Trump’s nomination as the Republican Party presidential candidate, but it’s not impossible for the party to reemerge as a vibrant and necessary institution in our democracy. For that to happen, though, everyone who opposes what Trump represents must have the courage to answer two questions:

—How did it come to this?
—What can we do to honor the pledge we made to ourselves several years ago?

Otherwise, those GOP obituaries will turn out to be right on target, and Republicans will have no one to blame but themselves.

About the Author
By Bruce Weinstein
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

AIdisruption
OpenAI investor Vinod Khosla believes AI will be able to do 80% of all jobs by 2030. Here’s how life could be affordable after mass unemployment
By Nick LichtenbergMarch 6, 2026
9 hours ago
Future of WorkElectric vehicles
Nearly 1,000 workers laid off at SK Battery plant in Georgia as companies cancel EVs and Trump Admin eliminates auto company incentives
By The Associated Press, Jeff Amy and Alexa St. JohnMarch 6, 2026
10 hours ago
Future of WorkFortune 500: Titans and Disruptors of Industry
Silicon Valley investor Vinod Khosla predicts education will be free, and the future of college is ‘a real question’
By Marco Quiroz-GutierrezMarch 6, 2026
10 hours ago
schmidt
CommentaryData centers
Eric Schmidt: big tech should power its own AI ambitions 
By Eric SchmidtMarch 6, 2026
11 hours ago
sarandos
CommentaryMedia
What Netflix’s acquisition of Ben Affleck’s AI filmmaking company really shows
By Lin CherryMarch 6, 2026
12 hours ago
anthropic research chart
AIJobs
Anthropic just mapped out which jobs AI could potentially replace. A ‘Great Recession for white-collar workers’ is absolutely possible
By Jake AngeloMarch 6, 2026
13 hours ago

Most Popular

placeholder alt text
Economy
The Treasury may need to borrow an extra $1.6 trillion to cover the hole left by tariff ruling and pay a further $400 billion in debt interest
By Eleanor PringleMarch 6, 2026
18 hours ago
placeholder alt text
Success
Chinese billionaire who has fathered more than 100 children hopes to have dozens of U.S.-born boys to one day take over his business
By Emma BurleighMarch 5, 2026
2 days ago
placeholder alt text
AI
Anthropic just mapped out which jobs AI could potentially replace. A 'Great Recession for white-collar workers' is absolutely possible
By Jake AngeloMarch 6, 2026
13 hours ago
placeholder alt text
Politics
Iran is turning out to be a more effective enemy than many thought, and U.S. allies are losing their patience with the war
By Jim EdwardsMarch 6, 2026
17 hours ago
placeholder alt text
Middle East
The Iran conflict will be the ’straw that breaks the camel’s back’ for the U.S. economy if it goes on much longer, Nobel laureate Paul Krugman warns
By Tristan BoveMarch 6, 2026
21 hours ago
placeholder alt text
AI
OpenAI investor Vinod Khosla predicts today’s 5-year-olds won’t ever need to get jobs thanks to AI
By Sasha RogelbergMarch 4, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.