McDonald’s Japan has birthed some of the most novel creations across the fast food canon: chocolate covered fries, a Big Mac with three times the meat, and J-Pop themed Chicken McNuggets.
And now, McDonald’s Japan (MCD) is giving away an 18-karat gold Chicken McNugget to one lucky winner, Mashable reports. The campaign is designed to promote the unit’s two new nugget dipping sauces, “creamy cheddar cheese,” and “fruits curry sauce.”
To be eligible to win the golden McNugget, estimated to be worth $1,500, consumers are asked to track the campaign’s mascot, a thief called Kaito Nuggets, via Twitter and around Japan. Kaito Nuggets is set to pop up potentially in McDonald’s restaurants, or even to throw the first pitch at a professional baseball game, and customers are asked to tweet photos of the thief, and hashtag his name on their posts. To win, competitors will have to find the precious replica within a five pack of McNuggets.
Twenty-one runners-up will also receive a five-piece pack of nuggets with the two new sauces. The campaign begins Wednesday.
In a separate campaign that ends Tuesday, the fast food chain is also giving away one solid 18-karat gold fry, with a handful that are painted gold. To win, competitors are asked to participate in a photo competition. First, they must download McDonald’s new app, take a photo of a pack of McDonald’s fries, and overlay the image with something that looks similar.
Both are elaborate moves from the marketing team of McDonald’s Japan to generate social buzz and get consumers through the door. The move comes as McDonald’s Japan has struggled for years with falling sales, closed 153 restaurants and opened only 16 last year. Though there may be hope. For the first time in three years, the unit projected profits for 2016 in February.
