These Are the Top 10 Companies Most Loved By Liberals
Liberals and conservatives may have significant differences in opinion on matters of social and economic policy, but they do have a few things in common when it comes to America’s largest corporations.
On Monday, Fortune published the Fortune 500, our annual ranking of the largest companies in America. This year, we asked SurveyMonkey to conduct a poll on differences of opinion toward the top 100 companies. The survey went out to more than 10,000 U.S. adults, who were asked about corporate reputation, trust, influence, and global impact. Survey respondents were also asked to self-identify as liberal, moderate, or conservative. To determine the lists of the most loved or “successful” companies, SurveyMonkey used a composite measurement that includes answers to all 12 questions, both positive and negative, such as which companies they most want to invest in, would want to work for, as well as which ones are the most ruthless and which ones they want to shut down.
Six of the top 10 companies are loved by both conservatives and liberals: Walt Disney (DIS), Amazon (AMZN), Apple (AAPL), Alphabet (Google) (GOOGL), Microsoft (MSFT), and Johnson & Johnson (JNJ). This is consistent with each company’s reputation in other consumer confidence polls and mirrors Fortune’s own annual ranking of the World’s Most Admired Companies.
Given the controversy surrounding Target’s (TGT) recent decision to support transgender rights, as well as its longstanding support of LGBT rights and gender-neutral product offerings, it’s no surprise that the retailer has scored favorably among liberals. By contrast, in our top 10 list of the companies most favored by conservatives, Walmart comes in at No. 5.
Intel, a company that doesn’t have a direct relationship with consumers, ranked favorably with liberal survey respondents. It scored highly in SurveyMonkey’s questions about innovation and positive global impact, and placed 13th in the category of “place you’d most want to work.” Google was chosen as the company that liberals would most like to work for. Disney was named the most desired employer overall.
When respondents were asked to select the most trustworthy company, Costco (COST) came in second behind Amazon. The members-only retailer also placed seventh in the question about “which company cares most about you?” and tenth in the “positive global impact” and “company you’d most like to work for” questions.
Respondents from both the liberal and conservative camps chose CVS Health (CVS) as the company they believe cares most about them. Liberals also chose Target, Amazon, Johnson & Johnson, and Google in that category, while conservatives picked J&J, Procter & Gamble (PG), Disney, and Kroger (KR).
Here’s how the companies rank overall among liberals:
Top 10 of Fortune 100 Companies Favored by Liberals
2. Alphabet (Google)
4. Walt Disney
8. Johnson & Johnson
9. Costco Wholesale
10. CVS Health
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