This essay originally appeared in Data Sheet,Fortune’s daily tech newsletter. Sign up here.
During a few days from July 11 to 13, Silicon Valley will take a break from being the center of the tech universe. Instead, the epicenter will shift to Aspen, Colo., where Fortune will be hosting Brainstorm Tech, our annual technology conference filled with big-name executives, big thinkers, and big investors.
OK, I admit that I’m a bit biased about the event. But still, this is something you’ll want to tune into—either in person or by watching a livestream of the discussions from the main stage.
On Monday, Fortune unveiled the preliminary list of the conference speakers, many of whom you may recognize. Intel CEO Brian Krzanich, Cisco Systems CEO Chuck Robbins, and Dropbox CEO Drew Houston all will be there.
But it won’t be just techies in the spotlight. In keeping with the idea that every company is a tech company, we’ll have plenty of speakers representing other industries, including General Motors President Dan Ammann, who is trying to keep his company relevant in an era of ride sharing and self-driving cars; Charles Koch, CEO of Koch Industries, which owns oil pipelines, a lumber business, and a fertilizer producer; and Toys R Us CEO Dave Brandon, who must grapple with the shift by customers to buy online.
Indeed, digital transformation will be a major theme at Brainstorm Tech. Few businesses or jobs, for that matter, are immune. That’s why you’ll want to keep up with what the conference’s many influential participants have to say onstage. And stay tuned for more speakers to be revealed down the road as we get closer to conference’s kick-off.