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Google Makes Some Virtual Friends in the Camera Business

May 19, 2016, 11:04 PM UTC
Photograph by LEON NEAL AFP/Getty Images

Google’s plans to create a big virtual reality business got some help from some new partner companies.

Movie camera makers IMAX Corporation (IMAX) and Yi Technology, from China, have teamed with Google to build two new cameras that can capture video in 360 degrees.

The two new cameras will be built to operate with Google’s 360 degree video editing software called Jump, Google said in a blog post on Thursday. The partnership is similar to one Google (GOOG) made last year with action-camera maker GoPro (GPRO) when Google first talked about its 360 video editing tools.

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“Today’s partnership with Google takes us into the next frontier of immersive experiences – virtual reality – and we look forward to working with them to provide our filmmaker partners and other content creators with a level of VR capture quality not yet seen in this space,” said IMAX CEO Richard L. Gelfond in a statement.

The companies did not say when the camera would be available or how much they would cost. GoPro’s Odyssey camera that is compatible with Google’s Jump software sells for $15,000.

For more about virtual reality and Google, watch:

In April, Facebook (FB) said it built its own 360-degree camera, but it would not be selling it. Instead, the social networking giant would release its hardware blueprints so that others could build their own versions.