• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryFuture of Work

What it Takes To Get Workers to be Their Most Creative

By
Rick Wartzman
Rick Wartzman
Down Arrow Button Icon
By
Rick Wartzman
Rick Wartzman
Down Arrow Button Icon
May 12, 2016, 2:04 PM ET
Sotheby's Impressionist, Modern, Contemporary art auction
Photograph by Anadolu Agency — Getty Images

At a Future of Work conference in Zurich last week, much of the discussion turned, intriguingly, to a day when lots of people might choose not to work at all.

Or at least they might not do so in the way that many of us currently define “work.”

“Most people in this world are doing work that they really would rather not do, but they have to do,” Robert Reich, the former U.S. Labor Secretary, told an audience of about 300 or so. “Can’t a rich country aspire to give more of its citizens the possibility of doing less of what they don’t want to do and more of what they do want to do? Obviously, the answer should be, in my view, yes.”

Perhaps, Reich continued, people “want to write music, or maybe they want to invent, or maybe they want to do something that is very deeply inspiring to them,” like volunteering. But they can’t, he noted, because they’re totally dependent on pay from their employer.

As articulated by a striking array of voices in Zurich—including those from the Roosevelt Institute on the left and the Cato Institute on the right—the most effective approach for people to have more choice is through a mechanism that I’ve written about before: a universal basic income. Under such a plan, the government would give everyone, unconditionally, a slug of cash to cover his or her essential needs.

Whether you embrace this concept will likely hinge on what you fundamentally believe about human nature. Would most people on a basic income sit around and do nothing? Or would the vast majority seek a sense of purpose and fulfillment by being highly productive—in many cases, by doing wonderful things that we might not be ready to call “work” today?

My bet is squarely on the latter—and it’s why I think that the idea of a basic income will ultimately move from the fringe to the fore.

Next month, Switzerland will vote whether the country should provide people with a monthly basic income—an as-yet-unspecified amount (to be figured out later by parliament) that will allow them “to live in a dignified manner.” Meanwhile, parts of the Netherlands, Finland, and Canada are starting to experiment with similar schemes.

In the United States, the startup incubator Y Combinator is sponsoring a five-year research project to see if a basic income makes sense in a nation that cherishes individual freedom but, at the same time, completely overhauled its welfare system two decades ago to try to push people into gainful employment.

Two factors are driving the basic-income movement. First, there’s the fear that rapidly advancing technology is going to kill many more jobs than it will produce. Why not turn that problem on its head and unleash people to be more creative, especially if the robots are going to handle all of the menial tasks anyway? Second, there’s a strong feeling that the developed world is enjoying an era of great abundance; it’s just not being shared appropriately.

A host of sticky issues remain. How would a basic income be funded—with a broad-based consumption tax or a financial-transactions tax or through some other source? How basic is “basic”—just enough money to leave a recipient who has no other sources of remuneration right at the poverty line, or a sum that equates to a more generous “living wage”? Do you keep most other social safety-net programs intact, or should a basic income replace them all?

Yet as difficult as it will be to sort out the financing and framing, another question looms just as large: Can we reimagine what it means to be a contributing member of society?

“What is life for?” asks Andy Stern, the former president of the Service Employees International Union. “It could be doing something in the community or with family or for personal enrichment. All of that is ‘working’—but not in a ‘job’ as we think of it.”

The key to capitalizing on this tremendous “untapped opportunity,” Stern told me, will be to “separate income and jobs. They’re two very distinct things.”

Of those in Zurich advocating for a basic income, Stern was arguably the most surprising, at least on the face of it. As a leader of organized labor, he spent a long career tightening the link between jobs and income by trying to make sure that the SEIU’s rank-and-file—janitors, home healthcare workers, and security guards—were better and better compensated by their employers.

But Stern, who has just written a book promoting basic income called Raising the Floor, had an epiphany when Obamacare was signed into law. “I thought about how many hours I had spent at the bargaining table, and then in one fell swoop 20 million got healthcare,” he says.

In the same way that this single piece of legislation has made so many people stop worrying about what would happen if they got sick, Stern suggests, a basic income would allow folks to stop being so anxious about where their next paycheck is coming from. And that would liberate them to tackle all sorts of pursuits, including the entrepreneurial and the artistic. (Many, of course, would continue to work for a regular employer to supplement their basic income, but they’d still have much more flexibility than they do now.)

“I’m really curious,” Stern says, “what would that security guard do? Who are the philosophers and the dreamers?”

There are plenty of critics who dismiss all of this as a utopian fantasy. Others hate that under a basic income, the lazy and irresponsible would benefit. In fact, proponents need to acknowledge that some of the money is inevitably going to be handed “to the beach bums,” remarked Yanis Varoufakis, the former Greek Finance Minister, who favors a basic income.

Because of these and other concerns, the Swiss referendum isn’t expected to pass. But it is an important milestone nonetheless, as more and more people begin to reconsider what constitutes “work”— and who should pay for it.

Rick Wartzman is senior advisor to the Drucker Institute at Claremont Graduate University. The author or editor of five books, he is currently writing a narrative history of how the social contract between employer and employee in America has changed since the end of World War II.

About the Author
By Rick Wartzman
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

hegseth
CommentaryMilitary
America shot its arsenal empty in 2 wars. Now it needs Beijing’s permission to reload
By Steve H. Hanke and Jeffrey WengApril 30, 2026
5 hours ago
Duncan Tait, CEO of Inchcape
Europecar manufacturing
“Competition is good for the industry”. Inchcape CEO’s case for optimism in automotive’s next chapter
By Duncan TaitApril 30, 2026
8 hours ago
agentic
CommentaryAI agents
Why your data infrastructure — not your AI model — will determine whether Agentic AI scales
By Jeffrey Sonnenfeld, Stephen Henriques, Catherine Dai and Zander JeinthanuttkanontApril 30, 2026
11 hours ago
hoskins
Commentaryoffices
Gensler Co-Chair: Hot-desking was supposed to save money. It may be costing you your culture
By Diane HoskinsApril 30, 2026
13 hours ago
tillis
CommentaryCongress
Thom Tillis: Free markets built American prosperity. Government intervention puts it at risk
By Thom Tillis and John StanfordApril 30, 2026
14 hours ago
iran
CommentaryIran
The Strait of Hormuz is a data problem, not just a military one
By Erik Bethel and Ami DanielApril 30, 2026
15 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
21 hours ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
1 day ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
2 days ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
3 days ago
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
Big Tech
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
By Jim EdwardsApril 30, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.