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T-Mobile May Give Away Pizza and Stock To Subscribers

Inside The T-Mobile US Inc. Un-Carrier X EventInside The T-Mobile US Inc. Un-Carrier X Event
T-Mobile CEO John LegerePhotograph by Bloomberg — Getty Images

T-Mobile’s highly successful “Uncarrier” promotion has seen the mobile carrier cut prices, give out free routers, and eliminate data charges for popular music and video streaming services. But the next iteration may take the gift giving to new heights.

Under the upcoming 11th Uncarrier move, T-Mobile (TMUS) will give customers weekly freebies such as Domino’s pizza, a Wendy’s Frosty, and a Vudu movie download, tech news site Venturebeat reported citing anonymous sources. But perhaps the most unusual gift will be a one-time grant of one quarter of one share of T-Mobile stock, currently trading at about $39. An announcement is expected June 6, the website said.

A spokeswoman for T-Mobile declined to confirm the report. “We love speculation about our Un-carrier moves,” she said. “As you know we’re always listening to customers and working on new ways to change wireless for good.”

T-Mobile has been by far the fastest growing U.S. mobile carrier since CEO John Legere introduced the Uncarrier marketing campaign three years ago. The company added over 2 million subscribers in the first quarter, its 12th consecutive quarter of adding at least one million new customers.

Legere’s most recent Uncarrier announcement was one of the most popular. Under a new program called Binge On, T-Mobile customers can watch dozens of popular video streaming services, including Netflix, Hulu, and later addition YouTube, in DVD-quality resolution without consuming their monthly data allowances.

The year before, Legere introduced a similar service dubbed Music Freedom, allowing customers to listen to popular music services without consuming data.

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Legere, one of the most colorful CEOs in America, will no doubt also use the next Uncarrier announcement as another opportunity to bash his competitors, Verizon (VZ), AT&T (T), and Sprint (S).

On last month’s call with analysts after the first quarter earnings release, Legere made fun of the other carriers’ television commercials. The day before, he posted to Twitter a rap mashup of the Afroman song Because I Got High with clips from Verizon CFO Fran Shammo’s comments to analysts last week admitting to low revenue growth.