• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

America’s Auto Sales Boom May Finally Be Over

By
Reuters
Reuters
Down Arrow Button Icon
By
Reuters
Reuters
Down Arrow Button Icon
May 3, 2016, 1:07 PM ET
A balloon alerting consumers of a sale floats near a sign at
Photograph by Bloomberg via Getty Images

U.S. auto sales were on course to reach a new high for the month of April on Tuesday, but shares were pressured on concerns the cyclical industry may be hitting a peak and luxury sedan sales were slowing.

General Motors (GM) estimated the seasonally adjusted annualized rate for April auto sales will be 17.6 million vehicles, more than the 17.5 million vehicles expected by analysts polled by Reuters. The industry also remained on pace to top the annual record set last year.

GM and Ford (F) shares were down more than 1% along with the broader market, while Fiat Chrysler Automobiles (FCAU) fell 2.7%.

Many Wall Street analysts say the U.S. auto market is close to a cyclical peak and will begin to weaken. The overall decline in GM’s U.S. sales for April reinforced that view, although GM said retail sales to individual customers rose 3% in April, while volume fleet sales fell.

GM’s monthly sales dropped 3.5%, more than analysts expected, but the company said it is cutting incentives that sap the bottom line, and that sales of pickup trucks remained strong.

 

“SUVs and crossovers continue to drive the industry,” said Tom Libby, an analyst with IHS Automotive. “Small mainstream crossovers such as the [Honda] CR-V and [Ford] Escape are the most popular vehicles.”

Several automakers said consumer demand remained strong. Ford said it posted its best retail sales for April in a decade, and Honda (HMC), which does little business in fleet sales, had its best April ever.

Luxury sedan sales were down, dropping more than 20% for both GM’s Cadillac brand and Toyota (TM).

Still, April U.S. sales for Ford, Honda, and Nissan, all beat analysts’ expectations.

Ford’s April sales rose 4% as the No. 2 U.S. automaker continued to set records for both pickup trucks and SUVs for the month.

Fiat Chrysler sales jumped 5.6%, while Nissan recorded a 13% gain as the Japanese automaker showed strong car sales in the face of increased consumer desire for SUVs and trucks.

Sales for Toyota, No. 3 in the U.S. market behind GM and Ford, were up 3.8% at 211,124 vehicles. Honda’s sales rose 14.4%.

For Volkswagen’s namesake brand, sales dropped 9.7% as it continued to suffer from a diesel emissions scandal and the lack of competitive SUV or pickup truck models in the U.S. market.

Each month, auto sales are an early indicator of U.S. consumer spending. The auto industry has generally been ahead of the overall economy since a recovery that began in 2010.

U.S. economic growth braked sharply in the first quarter to its slowest pace in two years as consumer spending softened and a strong dollar continued to undercut exports.

About the Author
By Reuters
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Painting the Reflecting Pool is ‘more appropriate to a resort or theme park,’ says the president of a nonprofit suing the Trump administration
LawDonald Trump
Painting the Reflecting Pool is ‘more appropriate to a resort or theme park,’ says the president of a nonprofit suing the Trump administration
By The Associated Press and Steven SloanMay 11, 2026
24 minutes ago
Nvidia co-founder and CEO Jensen Huang is driving a squeeze of memory chips.
AISemiconductors
Wall Street thinks memory is AI’s golden ticket. Harvard’s chip expert warns: ‘Curves that just go to the sky with no end…never continue forever’
By Eva RoytburgMay 11, 2026
31 minutes ago
A female Indigenous Navajo small business owner at work in her jewelry shop.
Economynative americans
Native American businesses have diversified beyond casinos to become a rural economic force. Trump is cutting off a lifeline that goes beyond tribes
By Tristan BoveMay 11, 2026
48 minutes ago
How much debt is too much? Warning signs and what to do next
Personal Financemoney management
How much debt is too much? Warning signs and what to do next
By Joseph HostetlerMay 11, 2026
53 minutes ago
donald trump
EnergyDonald Trump
Trump wants to suspend the federal gas tax. The move could mean higher debt—and more potholes
By Jake AngeloMay 11, 2026
1 hour ago
Donald Trump pictured during a press conference following a Supreme Court ruling on his tariff policy.
EconomyTariffs
Fed researchers see a ‘full pass-through’ of Trump’s tariff costs to consumers, adding almost a full percentage point to inflation
By Tristan BoveMay 11, 2026
2 hours ago

Most Popular

‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
1 day ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
1 day ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
2 days ago
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
2 days ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.