• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFortune 500

Can Microsoft Follow Amazon’s Cloud Trajectory?

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
May 2, 2016, 6:15 PM ET
Microsoft CTO Kevin Scott talks artificial intelligence and mixed reality.
Microsoft CTO Kevin Scott talks artificial intelligence and mixed reality.Photograph by Bloomberg via Getty Images

A rosy research note helped boost Microsoft shares Monday morning, signaling what bulls hope will be a resurgence in the stock which, over the past few weeks, has hit a bit of a swoon.

The note from Bank of America’s (BAC) Merrill Lynch unit, reasserted its buy rating on Microsoft (MSFT) stock with a $65 per share price target. Since Microsoft has been trading in the mid-$50 range for the past year or so, that $65 figure implies a “significant upside” to the share price, according to a 24/7 Wall St. report based on the research note.

Microsoft shares opened at $50 Monday and hit $50.75 before closing at $50.61. It’s not $65, but it may be a start in that direction.

Get Data Sheet, Fortune’s technology newsletter.

Merrill Lynch also downplayed slower Windows Server revenue growth, which worried other Microsoft watchers after last week’s earnings call. Instead, the company’s report focused on what it sees as possibly stronger revenue and gross profit in Microsoft’s overall “Intelligent Cloud” business.

The Intelligent Cloud category lumps together software that runs on customers’ own servers, including the Windows Server operating system along with Microsoft’s Azure public cloud business. Azure aggregates a ton of computer servers, storage, and networking that customers can rent and pay for as needed. Microsoft Azure runs in Microsoft owned-and-operated data centers around the world.

msft-upswing-1mo

The fact that Intelligent Cloud profit dropped 14% to $2.19 billion for the third quarter compared to the year-ago period spooked some last week, but apparently didn’t faze Merrill Lynch number crunchers who think revenue and profit growth for that category may well accelerate faster than anyone anticipates going forward.

Microsoft boosters also hope that Azure follows the trajectory of Amazon Web Services, Amazon.com’s (AMZN) public cloud business. AWS posted a healthy profit margin of 23.5% for its most recent quarter. Up until the last year or so, most observers considered AWS a loss-leader for its parent company. Now AWS appears to be one of the company’s most profitable businesses.

Check out Microsoft CEO’s Fortune Q&A

From the Merrill report, as quoted in 24/7 Wall St.:

With Azure currently at a -10 to -20% incremental gross margin many investors see it as a foregone conclusion that margin improvement will likely be much farther out in the future. However, we believe that incremental gross margins could reach +5 to +10% in fiscal 2017 with an incremental $1.6 billion in revenue to roughly $4.1 billion ending fiscal 2017. While this seems like a large improvement, we note that AWS segment operating margins were roughly 14% when it was at $4.6 billion in size, and in Microsoft’s case, it has frontloaded a significant amount of investment (reaching 22 availability zones worldwide in just a few years) and should be able to achieve significant leverage as the service continues to scale off.

Another bright spot for Microsoft in the upcoming year could come from the Windows 10 upgrade wave. At its Build conference last month, Microsoft claimed that more than 270 million Windows 10 users. Even if that is an overly optimistic estimate, that’s probably still a ton of users for a product that first surfaced in July, 2015.

In any case, Microsoft has established itself as a strong (although still distant) number two player to Amazon in public cloud computing. But it also still makes crazy money off its Windows-and-Office cash cows. As an example, the Microsoft business unit that includes Office saw its sales down slightly year over year but still logged $6.3 billion in revenue in the most recent quarter. Similarly, the Windows unit saw sales off 17% but still ended up with $9.4 billion.

These are not numbers to sneeze at.

 

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

PoliticsColleges and Universities
Pentagon chief blocks officers from attending Ivy League schools and other top universities, including partners on AI and space
By Jason MaFebruary 28, 2026
4 hours ago
AIAnthropic
Anthropic CEO Dario Amodei says ‘we are patriotic Americans’ committed to defending the U.S. but won’t budge on ‘red lines’
By Jason MaFebruary 28, 2026
9 hours ago
sarandos
InvestingMedia
3 things we will never know after Netflix pulled out of the Warner Bros. bidding, handing it to Paramount
By Nick LichtenbergFebruary 28, 2026
12 hours ago
OpenAI CEO Sam Altman
AIAnthropic
OpenAI sweeps in to ink deal with Pentagon as Anthropic is designated a ‘supply chain risk’—an unprecedented action likely to crimp its growth
By Jeremy KahnFebruary 28, 2026
12 hours ago
Big TechAmerican Politics
Your spend as a ‘weapon’: Scott Galloway’s ‘Resist and Unsubscribe’ movement asks you to ditch Amazon, Apple, and Netflix to oppose Trump
By Kristin StollerFebruary 28, 2026
16 hours ago
world's fair
CommentaryRobots
Something big is happening in AI, but panic is the wrong reaction
By Peter CappelliFebruary 28, 2026
17 hours ago

Most Popular

placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
2 days ago
placeholder alt text
Middle East
Iran is now on 'death ground' amid existential threat from U.S. attacks and could 'go big' in retaliation, former NATO commander warns
By Jason MaFebruary 28, 2026
10 hours ago
placeholder alt text
AI
The week the AI scare turned real and America realized maybe it isn't ready for what's coming
By Nick LichtenbergFebruary 28, 2026
18 hours ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of February 27, 2026
By Danny BakstFebruary 27, 2026
2 days ago
placeholder alt text
Middle East
Dubai’s worst nightmare unfolds as Iran strikes Gulf neighbors
By Dana Khraiche, Fiona MacDonald and BloombergFebruary 28, 2026
6 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.