Here’s Who Is Searching ‘March Madness’ on Google

By Benjamin SnyderManaging Editor
Benjamin SnyderManaging Editor

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

NCAA Basketball Tournament - East Regional - Notre Dame v North Carolina
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There’s been a surprising trend among those who Google March Madness. In fact, it appears to be on a pretty steady rise since about 2010. Before that, Google searching the NCAA play would rise and dip with 2004 and 2008 being years in which search traffic was particularly low.

google-march-madness-search

Wonder who’s searching “March Madness” in Google the most? Well, we’ve looked at some of the data and the cities that signify the top five may come as a surprise. Check out the data below:

google-trends-city-marchmadness

MARCH MADNESS ANIMATED GIF