California Wants to Make It Easier to Cancel Your Cable Bill
If you can sign up for cable online, you should be able to opt out online, too.
That’s the argument in California where a new bill was just introduced in the state legislature. If passed, it would require cable companies to let customers cancel their cable service online with a click of a button.
“There are times when we, as the legislature, need to step in to protect consumers and make people’s lives a little easier,” Los Angeles Assemblyman Mike Gatto wrote in a release.
Assemblyman Gatto says no one should have to suffer through the pain of an 18-minute phone debacle to quit their cable service, like former Engadget editor in chief Ryan Block did in his Comcast customer service call that went viral.
Comcast Just Struck A Huge Deal With Amazon:
The Philadelphia-based company promises it is trying to get better at the customer service game, though. The cable provider just struck a deal with Amazon to sell TV, Internet, and phone service through the Amazon Cable Store, a move that’s meant to minimize clicks (and hassle) for customers.
Get Data Sheet, Fortune’s technology newsletter.
But it’s not just in California where cable companies could soon be forced to make changes to the way they do business.
The Federal Communications Commission is also considering a new rule that would let consumers buy their own set-top cable boxes, instead of being forced to rent them from their cable companies. That could propel more competition from third-party service providers such as Google and TiVo—all at a time when Time Warner and Comcast cable prices are soaring higher than ever.