• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

3

Current price of oil as of June 12, 2026

1

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

3

Current price of oil as of June 12, 2026
CommentaryEntrepreneurs

How to Make the Most of Really Boring Networking Events

By
Joel Holland
Joel Holland
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
By
Joel Holland
Joel Holland
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
March 27, 2016, 11:00 AM ET
Communication in the office
BERLIN, GERMANY - AUGUST 07: Two men in suits with iPad and mobile phone on August 07, 2014 in Berlin, Germany. (Photo by Thomas Trutschel/Photothek via Getty Images)Photograph by Thomas Trutschel — Photothek via Getty Images

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question “What are some tips that promise success at networking events?” is written by Joel Holland, founder and CEO of VideoBlocks.

First, let’s get something straight: Networking is for routers and Ethernet cables. I used to loathe networking events because they felt genuinely robotic and transactional. Eventually, I came to accept that networking sucks, and anyone who claims to enjoy it is lying.

On the other hand, having meaningful conversations with strangers can be quite enjoyable and productive. The difference is all in how you approach your conversations.

First, ditch the small talk. It can be easy to fall into the trap of mindless drivel that is sports and weather, but it accomplishes nothing and leaves an impression similar to that of a stale vanilla wafer.

See also: What History’s Greatest Leaders Can Teach Us About Networking

Speaking of stale cookies, chances are you’re dressed like most of the others in the room, about the same age, and likely even working in a similar industry. Put bluntly, at first blush you’re not that interesting. Fortunately, though, each one of us has something that we are really passionate about, and will happily gush about it if given the opportunity. When you’re passionate, you come across as genuine, and it’s easier for the listener to connect with you.

When I first started attending networking events, I would focus conversations around my business. I can imagine most listeners left thinking, “That wafer was all carbs and no protein—can’t wait to forget him in 10 minutes.”

Now I almost always find a way to talk about how I own an RV and am on a mission to see and shoot stock footage of all 49 connected U.S. states, with frequent stops to tailgate some awesome events along way. This always kicks the conversation into an interesting gear, sparking other road trip stories to start flowing.

 

People love stories. So while you’re winding up to talk about your fiery passion for something, don’t just vomit adjectives and dreams. Regale your listeners with a short narrative.

Now when I attend events, I’m often introduced as “the guy I was telling you about who owns an RV and is shooting video of cool stuff all over America for his company” (bonus points if you can find a way to connect the dots between your passion and your work).

It is important to remember that people like talking about themselves, so don’t steal all of the limelight. Tell your story, and once the conversation is lively, turn over the mic. The best trick I’ve learned to be a good listener: Try to learn something from every conversation. This will force you to ask good questions and pay attention to the answers.

Finally, don’t forget to smile. It is one of the six tips author Dale Carnegie gives in How to Win Friends and Influence People, and plenty of studies have backed this up: Smiling makes you look more attractive, more approachable, and more likeable.

About the Authors
By Joel Holland
See full bioRight Arrow Button Icon
By Bethany Cianciolo
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

axel
CommentaryEntrepreneurship
Our budgeted $180 million year ended in the red after the Ukraine war. Here’s how we survived
By Axel SöderbergJune 13, 2026
1 hour ago
ss
CommentaryWorld Cup
‘Soccernomics’ co-author: FIFA’s ticket strategy isn’t price discovery, it’s a wealth filter
By Stefan Szymanski and The ConversationJune 12, 2026
13 hours ago
fort
CommentaryFlorida
Ken Griffin has Miami. Stephen Ross has West Palm Beach. Fort Lauderdale had Wayne Huizenga — and it’s been winning ever since
By Jenni MorejonJune 12, 2026
21 hours ago
Three ways that Asia’s enterprises are adopting AI—and where they are falling behind
CommentaryOracle
Three ways that Asia’s enterprises are adopting AI—and where they are falling behind
By Garrett IlgJune 11, 2026
1 day ago
gordon
CommentaryVenture Capital
Gordon Ritter: I predicted AI’s learning loop a decade ago. The doomers are still measuring the wrong thing
By Gordon RitterJune 11, 2026
2 days ago
bessent
CommentarySocial Security
Social Security and Medicare are heading toward insolvency. Congress has 6 years to act
By Steve H. Hanke and David M. WalkerJune 11, 2026
2 days ago

Most Popular

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
Investing
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
By Jim EdwardsJune 12, 2026
22 hours ago
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
4 days ago
Current price of oil as of June 12, 2026
Personal Finance
Current price of oil as of June 12, 2026
By Joseph HostetlerJune 12, 2026
19 hours ago
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
Success
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
By Catherina GioinoJune 11, 2026
2 days ago
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
3 days ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.