• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechMicrosoft

Microsoft’s Chat Bot Was Fun for Awhile, Until it Turned into a Racist

By
Mathew Ingram
Mathew Ingram
Down Arrow Button Icon
By
Mathew Ingram
Mathew Ingram
Down Arrow Button Icon
March 24, 2016, 11:07 AM ET

Microsoft’s latest experiment in real-time machine learning, an AI-driven chat-bot called Tay, quickly turned to the dark side on Wednesday after the bot started posting racist and sexist messages on Twitter in response to questions from users. Among other things, Tay said the Holocaust never happened, and used offensive terms to describe a prominent female game developer.

The company said on Thursday that it is working on fixing the problems that led to the offensive messages. “The AI chatbot Tay is a machine learning project, designed for human engagement,” Microsoft said in a statement sent to Business Insider. “As it learns, some of its responses are inappropriate. We’re making some adjustments.”

In one tweet that has since been deleted, the Tay bot said: “Bush did 9/11 and Hitler would have done a better job than the monkey we have now. Donald Trump is the only hope we’ve got.”

screen shot 2016-03-24 at 09.50.46
screen shot 2016-03-24 at 11.10.58

In its initial pitch for Tay, Microsoft (MSFT) said that the bot was “designed to engage and entertain people where they connect with each other online through casual and playful conversation. The more you chat with Tay the smarter she gets.”

At least part of the problem seemed to be that Tay—much like earlier versions of chat-bots, including the pioneering SmarterChild bot from the late 1990s—was designed to repeat statements made by other users, as a way of engaging them in conversation. But the company apparently didn’t implement any automated filters on specific terms, including racist labels and other common expletives.

Artificial intelligence expert Azeem Azhar told Business Insider that Microsoft could have taken a number of steps to avoid what happened with the Tay bot. “It wouldn’t have been too hard to create a blacklist of terms; or narrow the scope of replies. They could also have simply manually moderated Tay for the first few days, even if that had meant slower responses.”

Zoe Quinn, a game developer who has been the target of significant amounts of online abuse as a result of the “GamerGate” controversy over sexism in the gaming industry, posted a screenshot of a tweet from Tay that referred to her as a “whore.” Many of the offensive tweets posted by the bot have been removed by Microsoft, but screenshots of many are still circulating.

Wow it only took them hours to ruin this bot for me.

This is the problem with content-neutral algorithms pic.twitter.com/hPlINtVw0V

— zoë “Baddie Proctor” quinn (@UnburntWitch) March 24, 2016

Microsoft’s experiment with Tay is part of a broader evolution of consumer technology involving chat and messaging applications, which many technology analysts believe will become one of the primary interfaces for consumer technology and services in the future.

The software company’s mistakes with Tay, however, show that using simple AI in such services can have an obvious downside, especially when a bot is opened up to Twitter and other social networks. And Tay is hardly the first example of this: Last year, after Coca-Cola launched a bot designed to retweet messages from fans, Gawker Media managed to get the bot to retweet excerpts from Hitler’s Mein Kampf.

If nothing else, Microsoft and anyone watching the Tay project has learned one thing: Namely, how quickly a well-intentioned AI experiment can go south when exposed to Twitter and the social web.

It's 2016. If you're not asking yourself "how could this be used to hurt someone" in your design/engineering process, you've failed.

— zoë “Baddie Proctor” quinn (@UnburntWitch) March 24, 2016

https://twitter.com/oliverbcampbell/status/713006646620856320

How did Microsoft manage to release Tay without thinking about this problem? Did they think at all? Talk to anyone? https://t.co/RjLV4AuS3Y

— Jeremy B. Merrill (@jeremybmerrill) March 24, 2016

About the Author
By Mathew Ingram
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Even Nvidia’s own research teams can’t get enough GPUs amid the race for AI computing power
NewslettersEye on AI
Even Nvidia’s own research teams can’t get enough GPUs amid the race for AI computing power
By Sharon GoldmanApril 9, 2026
10 hours ago
You’re looking at the AI revolution all wrong, top economist says: 40% unemployment and a 3-day work week are the same thing
AIdisruption
You’re looking at the AI revolution all wrong, top economist says: 40% unemployment and a 3-day work week are the same thing
By Nick LichtenbergApril 9, 2026
10 hours ago
Zoom CEO Eric Yuan
Successthe future of work
‘I hate working 5 days’: Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Preston ForeApril 9, 2026
11 hours ago
Nutella seen aboard the Orion spacecraft Integrity.
RetailFood and drink
Nutella jumps on the best product placement money can’t buy: A trip to the far side of the Moon
By Catherina GioinoApril 9, 2026
13 hours ago
kash
Cybersecuritycyber
Trump’s ‘cease-fire’ won’t stop Iranian hackers for long, cyber experts say
By David Klepper and The Associated PressApril 9, 2026
13 hours ago
lego
PoliticsIran
AI-savvy pro-Iran groups troll America with Lego Movie-style propaganda videos mocking American failure
By Sam McNeil and The Associated PressApril 9, 2026
13 hours ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
15 hours ago
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
Energy
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Fortune EditorsApril 7, 2026
2 days ago
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
Success
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
By Fortune EditorsApril 9, 2026
18 hours ago
Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a ‘miracle’ if he works less than 15-hour days: ‘I live to work’
Success
Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a ‘miracle’ if he works less than 15-hour days: ‘I live to work’
By Fortune EditorsApril 8, 2026
1 day ago
Gen Z workers are so fearful AI will take their job they’re intentionally sabotaging their company’s AI rollout
AI
Gen Z workers are so fearful AI will take their job they’re intentionally sabotaging their company’s AI rollout
By Fortune EditorsApril 8, 2026
1 day ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.