• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechMicrosoft

Microsoft’s Chat Bot Was Fun for Awhile, Until it Turned into a Racist

By
Mathew Ingram
Mathew Ingram
Down Arrow Button Icon
By
Mathew Ingram
Mathew Ingram
Down Arrow Button Icon
March 24, 2016, 11:07 AM ET

Microsoft’s latest experiment in real-time machine learning, an AI-driven chat-bot called Tay, quickly turned to the dark side on Wednesday after the bot started posting racist and sexist messages on Twitter in response to questions from users. Among other things, Tay said the Holocaust never happened, and used offensive terms to describe a prominent female game developer.

The company said on Thursday that it is working on fixing the problems that led to the offensive messages. “The AI chatbot Tay is a machine learning project, designed for human engagement,” Microsoft said in a statement sent to Business Insider. “As it learns, some of its responses are inappropriate. We’re making some adjustments.”

In one tweet that has since been deleted, the Tay bot said: “Bush did 9/11 and Hitler would have done a better job than the monkey we have now. Donald Trump is the only hope we’ve got.”

screen shot 2016-03-24 at 09.50.46
screen shot 2016-03-24 at 11.10.58

In its initial pitch for Tay, Microsoft (MSFT) said that the bot was “designed to engage and entertain people where they connect with each other online through casual and playful conversation. The more you chat with Tay the smarter she gets.”

At least part of the problem seemed to be that Tay—much like earlier versions of chat-bots, including the pioneering SmarterChild bot from the late 1990s—was designed to repeat statements made by other users, as a way of engaging them in conversation. But the company apparently didn’t implement any automated filters on specific terms, including racist labels and other common expletives.

Artificial intelligence expert Azeem Azhar told Business Insider that Microsoft could have taken a number of steps to avoid what happened with the Tay bot. “It wouldn’t have been too hard to create a blacklist of terms; or narrow the scope of replies. They could also have simply manually moderated Tay for the first few days, even if that had meant slower responses.”

Zoe Quinn, a game developer who has been the target of significant amounts of online abuse as a result of the “GamerGate” controversy over sexism in the gaming industry, posted a screenshot of a tweet from Tay that referred to her as a “whore.” Many of the offensive tweets posted by the bot have been removed by Microsoft, but screenshots of many are still circulating.

Wow it only took them hours to ruin this bot for me.

This is the problem with content-neutral algorithms pic.twitter.com/hPlINtVw0V

— zoë “Baddie Proctor” quinn (@UnburntWitch) March 24, 2016

Microsoft’s experiment with Tay is part of a broader evolution of consumer technology involving chat and messaging applications, which many technology analysts believe will become one of the primary interfaces for consumer technology and services in the future.

The software company’s mistakes with Tay, however, show that using simple AI in such services can have an obvious downside, especially when a bot is opened up to Twitter and other social networks. And Tay is hardly the first example of this: Last year, after Coca-Cola launched a bot designed to retweet messages from fans, Gawker Media managed to get the bot to retweet excerpts from Hitler’s Mein Kampf.

If nothing else, Microsoft and anyone watching the Tay project has learned one thing: Namely, how quickly a well-intentioned AI experiment can go south when exposed to Twitter and the social web.

It's 2016. If you're not asking yourself "how could this be used to hurt someone" in your design/engineering process, you've failed.

— zoë “Baddie Proctor” quinn (@UnburntWitch) March 24, 2016

https://twitter.com/oliverbcampbell/status/713006646620856320

How did Microsoft manage to release Tay without thinking about this problem? Did they think at all? Talk to anyone? https://t.co/RjLV4AuS3Y

— Jeremy B. Merrill (@jeremybmerrill) March 24, 2016

About the Author
By Mathew Ingram
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

sarandos
InvestingMedia
3 things we will never know after Netflix pulled out of the Warner Bros. bidding, handing it to Paramount
By Nick LichtenbergFebruary 28, 2026
59 minutes ago
OpenAI CEO Sam Altman
AIAnthropic
OpenAI sweeps in to ink deal with Pentagon as Anthropic is designated a ‘supply chain risk’—an unprecedented action likely to crimp its growth
By Jeremy KahnFebruary 28, 2026
1 hour ago
Big TechAmerican Politics
Your spend as a ‘weapon’: Scott Galloway’s ‘Resist and Unsubscribe’ movement asks you to ditch Amazon, Apple, and Netflix to oppose Trump
By Kristin StollerFebruary 28, 2026
5 hours ago
world's fair
CommentaryRobots
Something big is happening in AI, but panic is the wrong reaction
By Peter CappelliFebruary 28, 2026
6 hours ago
AIMarkets
The week the AI scare turned real and America realized maybe it isn’t ready for what’s coming
By Nick LichtenbergFebruary 28, 2026
7 hours ago
AIFinance
She joined Block to build AI. Weeks later, AI cost her job.
By Sheryl EstradaFebruary 28, 2026
7 hours ago

Most Popular

placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
1 day ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
1 day ago
placeholder alt text
Law
China's government intervenes to show Michigan scientists were carrying worms, not biological materials
By Ed White and The Associated PressFebruary 26, 2026
2 days ago
placeholder alt text
Commentary
'The Pitt': a masterclass display of DEI in action 
By Robert RabenFebruary 26, 2026
2 days ago
placeholder alt text
Economy
Come 2030, the U.S. deficit will be worth 5.9% of GDP—more than spending on Social Security, and equal to major health programs
By Eleanor PringleFebruary 26, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of February 27, 2026
By Danny BakstFebruary 27, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.