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Starbucks, Airbnb, and Target Are Teaming Up to Get You to Vote

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People vote in the Super Tuesday primary at Centreville High School on March 1, 2016, in Centreville, Va.Photograph by PAUL J. RICHARDS—AFP/Getty Images

Democracy Works, a non-partisan, non-profit organization, said on Wednesday it is joining forces with Starbucks (SBUX), Airbnb, Target (TGT) and others to boost U.S. voter turnout to 80% by 2020.

The project, called the TurboVote Challenge, was announced during one of the most contentious and unpredictable U.S. presidential races in recent memory.

Democracy Works, which aims to create “a more representative and inclusive democracy,” said voter turnout had not been above 80% since 1888. An estimated 57.5% of eligible citizens voted in the 2012 presidential election, according to the Bipartisan Policy Center.

 

The project’s other founding partners include Arizona State University, the Fusion TV network (FUSN), ride-sharing company Lyft, news company Mic, music service Spotify, email newsletter theSkimm, television network Univision, mall operator Westfield, shared workspace provider WeWork and the Video Game Voters Network.

The partners will promote voter registration and encourage participation in local and national elections, among other things.

Starbucks CEO Howard Schultz, who previously has weighed in on U.S. politics, is expected to discuss the project at the company’s annual meeting in Seattle on Wednesday.