• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
CommentaryHouse of Cards

What Every Business Partner Could Learn From House of Cards

By
S. Kumar
S. Kumar
Down Arrow Button Icon
By
S. Kumar
S. Kumar
Down Arrow Button Icon
March 13, 2016, 8:00 AM ET

The fourth season of Netflix’s (NFLX) hit show House of Cards was released this last weekend. Even though the show is still full of political machinations, the real heart of the intrigue lies in the stormy marriage between Frank and Claire Underwood. Will they destroy each other or work together to realize their dream of ultimate power?

In exploring this compelling dynamic, House of Cards provides valuable partnership lessons for businesses. Here’s 5 lessons.

Make sure your goals are aligned

Over past seasons, the Underwoods have mostly been pulling in the same direction, with considerable success. As the new season opens, however, Frank and Claire are at odds about their goals. They both want Frank to win the Presidential race, but Frank just wants Claire to stand by his side and do little else. Claire, on the other hand, wants Frank to acknowledge her importance to their partnership and carve out her own niche in government. This disconnect threatens to tear their marriage apart and derail their personal (and shared) goals.

Businesses thrive or suffer by the same principle. Unless the partners are all pointing the same way and making efforts towards a shared team goal, the business can’t achieve its full potential. The trick, however, is to figure out what people want individually and how those personal needs can be integrated with the bigger picture. In other words, a strong business isn’t just built from the top down but sideways as well.

Mix business with friendship

Conventional wisdom says that you should not mix business with friendship (or marriage). That’s sometimes true, but a personal connection between business partners can actually enhance the commercial side of things as well.

Frank and Claire are the perfect example of this synergy – when they’re in sync, they’re unbeatable. In real life, Bill and Hillary Clinton also personify a political match made in heaven. Both these couples may have relationship problems but still care for each other (as evidenced by Bill’s tireless stumping and vocal support for his wife during the 2008 primaries and now for the 2016 election), which makes them an even more formidable force in the political arena.

Of course, it’s not necessary for business partners to be close friends, but even a little bit of kinship can add rocket fuel to the business.

Partnerships don’t have to be cookie cutter

The Underwoods’ marriage has always been a little unusual (remember the bizarre three-way kiss with a secret service agent in the second season?) and progressive. In the new season, Frank exhorts Claire to “go beyond marriage” to an even deeper partnership based on their individual strengths and mutual lust for power. The idea is that a true understanding of each other, unfettered by traditional structures and restrictions, can help them bring their best to the table and win any battle together.

Businesses, similarly, can go much further by tapping the strongest talents of individuals and allowing them to soar instead of remaining mired in old-fashioned power structures and expectations. Successful companies like Alphabet [GOOGL], Tesla [TSLA], and Salesforce [CRM] that encourage innovation throughout the organization and “go beyond” lockstep corporate culture are good examples of the power of this approach.

Keep your friends close, but keep your business partners even closer

The best partners know a lot about you. As a result, their actions can also be the most damaging when things don’t work out. The Underwoods have exhibited this dynamic many times in the show, when they work deliberately at cross purposes out of anger. This ranges from Frank’s ruthless sabotage of Claire’s personal political ambitions to Claire’s sneaky politicking to turn Frank’s allies against him.

In a fictional setting, this can be entertaining, but in the real world, businesses can suffer greatly if its people fly apart. Cohesion is essential to stability and success and for this reason it’s not just important for business partners to remain in sync but to maintain perspective even in the midst of tension. Actions committed in the heat of passion can come back to haunt all parties involved in the future. Don’t do what Frank and Claire do – keep your reactions in check.

Lack of communication can become miscommunication

It’s no secret that a lack of communication within a business can hurt it, but more importantly, a lack of communication can actually become a form of miscommunication. In the beginning of the new season, Claire refuses to talk to Frank, which sets the stage for a string of poor choices on the part of both Underwoods acting with (sometimes) wrong information or counterproductive motivations. As viewers, you feel like screaming at the couple to talk and work things out.

Honest communication may not solve every problem but it can certainly help to alleviate anger and frustration, which can then enable the parties to find some sort of compromise and move forward productively.

S. Kumar is a tech and business commentator. He has worked in technology, media, and telecom investment banking. He does not own any shares of the companies mentioned in this article.

About the Author
By S. Kumar
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

brotman
CommentaryVenture Capital
I’ve spent 25 years in venture capital. Here’s how it quietly shut ordinary Americans out of the AI wealth boom—and what could fix it
By Steve BrotmanMay 22, 2026
15 hours ago
cox
CommentarySuccession
McKinsey studied 200 family business successions. The biggest problem wasn’t the heir — it was the outgoing CEO
By Acha Leke and Chaitali MukherjeeMay 22, 2026
16 hours ago
himanshu
CommentaryLayoffs
I’ve led companies through every major tech disruption. AI washing is the same mistake, every time
By Himanshu PalsuleMay 22, 2026
19 hours ago
trump
CommentaryWhite House
Trump Accounts have a bigger problem than billionaire stock donations
By Jin Huang and Stephen RollMay 21, 2026
2 days ago
brigham
CommentaryRailroads
The U.S. freight network is broken by design. One merger could start fixing it
By Brigham A. McCownMay 21, 2026
2 days ago
Elon Musk sits with his fists together, looking up.
Commentaryspace
SpaceX will be worth trillions, but the space station that made it possible is worth even more — if we don’t squander it
By Tejpaul BhatiaMay 20, 2026
2 days ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
2 days ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
3 days ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
3 days ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
2 days ago
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
Success
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
By Emma BurleighMay 22, 2026
12 hours ago
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
AI
Microsoft reports are exposing AI's real cost problem: Using the tech is more expensive than paying human employees
By Jake AngeloMay 22, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.