• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

5 Things to Know About This Bull Market on Its 7th Birthday

By
Taylor Tepper
Taylor Tepper
and
Money
Money
Down Arrow Button Icon
By
Taylor Tepper
Taylor Tepper
and
Money
Money
Down Arrow Button Icon
March 9, 2016, 8:30 AM ET
New York's Financial District
NEW YORK - JUNE 19: A view of the brass Wall Street bull statue stands at a lower Broadway park at Bowling Green June 19, 2012 in New York City's financial district. (Photo by Robert Nickelsberg/Getty Images)Photograph by Robert Nickelsberg — Getty Images

Seven years ago today, the stock market hit rock bottom, as gigantic companies in key industries from finance to auto manufacturing were teetering on the brink of collapse.

On March 9, 2009, the S&P 500 index of U.S. stocks closed just below 677, which was about 57% below it’s previous high. Many investors grew so terrified of further economic unraveling that they sold equities, bought bonds and cash, and prayed for the best.

They got what they wished for, as a new bull market was born that day. Unfortunately the well-meaning souls who sold stock back then wound up receiving the worst.

Today, the pendulum has swung the other way with the S&P near the 1,980 level.

For the past 84 months, stocks have largely been climbing, as the broad market more than tripled investors’ money from the March 2009 lows, returning a total return of 215%. To put this in perspective: this bull has been running for a third Justin Bieber’s life.

“To a large extent the past seven years lulled people into thinking that being in a bull market is a god-given right,” says ProShares chief executive Michael Sapir. “Bear markets and corrections are still a fact of life.”

That was made painfully clear at the beginning of this year when stocks endured their worst start to a year ever, and flirted with bear market territory.

But after a rebound starting in mid February, talk of a bear market has died down.

As the bull market now enters its eighth year of existence, here are five things investors should keep in mind.

It’s not officially seven just yet

The first thing to know about the seven-year bull market is that it may not technically be seven. That’s the frustrating thing about the stock market — it’s often hard to say what kind of market it is until after the fact. “Only if it sets a new high before falling 20% from the previous high set on May 21, 2015, it will celebrate its seventh birthday,” notes S&P Capital IQ’s Sam Stovall.

That means the market is in sort of a holding pattern: If the S&P surpasses 2,130 before it drops to 1,704, then the market will officially be as old as we think it is. (It fell 22.5 points yesterday, to 1,979.)

This bull is better than average

Investors have enjoyed 12 bull markets since the end of World War II, and they’re not all created equal.

Some recoveries followed comparatively mild downturns, while others responded to massive losses. The current bull market falls into the later category. There have only been three so-called mega meltdowns and ensuing recoveries, per S&P Capital IQ, and this period has performed the best.

 

Defense is winning out

The best-performing areas of the market show that investors are feeling defensive — and want dividends for their trouble. The top sectors of this (maybe) seventh year were consumer staples, telecom services, and utilities. Should you follow course, and tilt your portfolio towards yield? Not quite.

Volatility is just a fact of life for investors — that’s the price you pay for better yields. “Over longer periods of time, returns compensate investors for taking risk,” says Richard Bernstein of Richard Bernstein Advisors.

Is a recession coming?

One interesting point of comparison between this bull and the two previous ones that lasted as long are their respective yield curves. (A yield curve is the difference of yield between short term bonds and intermediate bonds and long-term bonds. The closer to zero the spread, generally the worse off the economy.) The yield curve is wider in year seven of this bull than it was at this point of the similar bull markets in the early 1950s and during the 1990s. That means the music may play on a bit longer.

Don’t expect the bull to go quietly

If this is the end, though, expect fireworks. Bull markets that extended beyond three years saw returns in their last year that were better than, or almost as good as, any non-first year performance, per Stovall.

“Like a light bulb that glows brightest just before before burning itself out, we may find that this bull market has one more illuminating year left in it before extinguishing itself in a blaze of glory.”

About the Authors
By Taylor Tepper
See full bioRight Arrow Button Icon
By Money
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

AsiaIran
How the Strait of Hormuz poses an existential threat to Asia’s economies
By Nicholas GordonMarch 21, 2026
14 minutes ago
LawElon Musk
Musk misled Twitter investors before 2022 buyout, jury says
By Isaiah Poritz, Jef Feeley and BloombergMarch 20, 2026
7 hours ago
Economygeopolitics
Tariffs were already squeezing small businesses. Now the Iran conflict is pushing them to the brink as rising oil prices boost shipping costs
By Marco Quiroz-GutierrezMarch 20, 2026
8 hours ago
PoliticsIran
Trump says U.S. considers ‘winding down’ Iran military effort
By Jeff Mason, Courtney Subramanian and BloombergMarch 20, 2026
8 hours ago
bespectacled man scratches the back of his head during congressional hearing
CryptoCryptocurrency
Kalshi locks in $22 billion valuation, gaining slight edge over its rival Polymarket
By Carlos GarciaMarch 20, 2026
10 hours ago
Middle EastIran
It’s looking like Trump’s war created a private oil lane for China and other countries willing to play ball with Iran
By Jason MaMarch 20, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.