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RetailMcDonald's

This Is How McDonald’s Intends to Win Over Healthy Californians

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
February 24, 2016, 2:37 PM ET
Signs are posted on the exterior of a McDonald's restaurant on April 22, 2015 in San Francisco, California.
Signs are posted on the exterior of a McDonald's restaurant on April 22, 2015 in San Francisco, California. Photograph by Justin Sullivan — Getty Images

McDonald’s is trying to revamp its image as a healthier fast food chain, beginning with breakfast.

The burger joint is reportedly rolling out a low-calorie breakfast menu in Southern California franchises, according to CNN Money. Starting this week, McDonald’s is testing low-carb breakfast bowls in 800 locations in Los Angeles and San Diego, according to the publication.

The first item is an egg white and turkey sausage bowl with spinach and kale, which has 250 calories. The second is a scrambled egg and chorizo bowl with a hash brown, salsa and Pico de Gallo, which has 460 calories. Both go for under $5, the article reported.

In addition, McDonald’s is said to be offering Chobani Greek Yogurt to its California customers in its parfaits and smoothies.

The move comes as McDonald’s is changing its McPick 2 for $2 menu, as Fortune wrote about Tuesday.

Meanwhile, CEO Steve Easterbook has gotten an 18% raise to $1.3 million as the company’s same-store sales rose 5.7% for the fourth quarter of 2015 after it introduced all-day breakfast last October.

Earlier this month, McDonald’s announced a new sandwich, the Chicken McGriddle, which comes with a fried chicken patty in between two pancake buns with maple syrup.

Fortune has reached out to McDonald’s for comment, and we will update this story once we hear back.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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