• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryEntrepreneurs

How 20 Minutes Can Make You More Productive

By
Andrew Deitchman
Andrew Deitchman
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
By
Andrew Deitchman
Andrew Deitchman
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
February 4, 2016, 9:00 PM ET
Courtesy of The New Stand

The Entrepreneur Insider network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question “How do you run a startup with a full-time job?” is written by Andrew Deitchman, cofounder and CEO of The New Stand.

As someone who’s started a few successful (and a number of unsuccessful) side businesses while running an ad agency of 170 employees and 15 demanding clients, I can tell you that believing you can crush it both at “work” and at your startup is simply setting yourself up for disappointment. Ultimately, you will have to choose between transitioning fully to your startup or staying at your current job and finding someone to run the new business. Until then, here are three bits of advice on how to juggle and defy gravity for a period of time:

Seek points of intersection
The more you can safely and transparently tap the resources at your full-time job to the benefit of your startup, the more efficient you’ll be with your time. This isn’t always possible, but many employers of creative thinkers and innovators will recognize that these types of employees should have ambitions beyond the job at hand and, when asked, will find ways to support them. Ask your boss to help you maximize your potential both inside and outside of the walls and find the support tools, however small, your employer might offer you. I’ve had dozens of employees over the years ask if they could pursue a venture while maintaining their current job. Not only did I say yes, but in many instances, I volunteered my time and other resources with no strings attached to help them live out their journey.

See also: Why I Sacrificed Everything to Run a Startup

Don’t sacrifice yourself
Stay fit. Get rest. Eat well. Keep connected to friends and family. The best way to avoid burnout is to make sure you don’t sacrifice the little things that keep you sane, be it Sunday family dinners or morning runs. The time “saved” by eliminating those activities is negligible compared to the decline in productivity that comes with losing sight of balance. Of course you’ll be working your ass off, but be pragmatic about how many hours you can devote to what, and remember that taking 20 minutes for your favorite pastime likely makes you sharper and more efficient for hours to come.

 

Have systems from the start
Treating your startup like an established, organized company right out of the gate sends a powerful statement to those working with you that you mean business. Whether you’re a team of 10, four, or one, implementing basic processes will alleviate stress and eliminate the continual recovery mode that comes from fluctuating between varying states of organization. Whatever is takes to operate efficiently—Slack, Google Docs, etc.—pick your poison and make sure it sticks.

When deciding to remain exclusive to your startup vs. remaining in your current gig, I’d ask you to think about something I call the Branson Scale. On one side of the scale, there are folks who seek the comfort of a 9-to-5 job with a pension, while on the other side of the scale, there’s someone like Richard Branson, the quintessential entrepreneur. Everyone moves along the spectrum depending on his or her own experiences and circumstances. The balance in your savings account, the success of past ventures, the people you have rallying around you, your level of fed-up-ness in your current job—all of this and more can factor into where you fall on the Branson scale at any moment in time. If you feel you’re too far away from the Branson side of the spectrum, you may want to stay put. There’s nothing wrong with that, as it could easily change in short order.

About the Authors
By Andrew Deitchman
See full bioRight Arrow Button Icon
By Bethany Cianciolo
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

fauci
CommentaryCOVID-19 vaccines
How COVID turned America against science — and what it will take to win it back
By David Blumenthal and James A. MoroneMarch 24, 2026
12 hours ago
alex
Commentarydisruption
AI’s disruption is a choice, not a forecast
By Alex StephanyMarch 24, 2026
13 hours ago
trump
Commentarynational debt
The Treasury just declared the U.S. insolvent. The media missed it
By Steve H. Hanke and David M. WalkerMarch 23, 2026
1 day ago
kuo
CommentaryUnicorns
Alibaba.com President: The one-person unicorn is coming. AI is making it possible
By Kuo ZhangMarch 23, 2026
2 days ago
gen z
CommentaryGen Z
Gen Z is using ChatGPT to practice salary negotiations and tough conversations before they happen
By Phillip MillerMarch 22, 2026
2 days ago
world
CommentaryCapitalism
Our economy has been living in an Adam Smith world since 1776. Something different is coming
By Ravi ChaudhryMarch 22, 2026
2 days ago

Most Popular

Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
1 day ago
Personal Finance
Current price of gold as of March 23, 2026
By Fortune EditorsMarch 23, 2026
1 day ago
Economy
It took 200 years for national debt to hit $1 trillion. Annual interest alone now exceeds that—a 'crushing legacy we must reverse,' says budget chair
By Fortune EditorsMarch 23, 2026
1 day ago
Economy
Larry Fink says today's economic anxiety stems from people increasingly feeling like capitalism isn't working for them
By Fortune EditorsMarch 23, 2026
1 day ago
Personal Finance
Current price of oil as of March 23, 2026
By Fortune EditorsMarch 23, 2026
1 day ago
Personal Finance
Current price of silver as of Tuesday, March 24, 2026
By Fortune EditorsMarch 24, 2026
9 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.