• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The heiress of $10 billion Perdue Farms and the $12 billion Sheraton Hotels empire wore hand-me-downs, still rides the subway, and flies economy

2

Iran's president admits 'we have many problems' and missiles 'are of no use' as the U.S. chokes its economy while weakening Tehran's grip on Hormuz

3

Six months into the Iran war, the global economy has pulled off a ‘Mission Impossible’ scene, and the Trump family is among the winners

1

The heiress of $10 billion Perdue Farms and the $12 billion Sheraton Hotels empire wore hand-me-downs, still rides the subway, and flies economy

2

Iran's president admits 'we have many problems' and missiles 'are of no use' as the U.S. chokes its economy while weakening Tehran's grip on Hormuz

3

Six months into the Iran war, the global economy has pulled off a ‘Mission Impossible’ scene, and the Trump family is among the winners
Tata Motors

Why the Zika Virus Could Be Problematic for Tata Motors

By
Michal Addady
Michal Addady
Down Arrow Button Icon
By
Michal Addady
Michal Addady
Down Arrow Button Icon
February 1, 2016, 3:41 PM ET
Photograph courtesy of Tata Motors
Add Fortune on Google for similar content.

Indian car maker Tata Motors (TTM) plans to unveil its new hatchback this week, which the company has called Zica, at the Auto Expo in New Delhi.

The name is very similar to Zika, a virus transmitted by mosquitos that the World Health Organization has just declared to be a “public health emergency of international concern,” according to CNN. It has spread to at least 24 countries so far, and the WHO predicts that it will affect 3-4 million people in the Americas alone within the next year. India has been known to be especially vulnerable to mosquito-borne diseases, and one known as Dengue fever that’s closely related to Zika is still common there.

It’s uncertain whether or not the name would end up affecting sales of the Zica, but it’s something to consider. Fortune reported that Isis Pharmaceuticals recently changed its name to Ionis following the Paris attacks. The pharma firm’s stock had fallen, though it wasn’t proven to be a result of its name.

Tata‘s head of corporate communications, Minari Shah, told CNN Money that the company is “currently evaluating this situation and will soon take a decision” to either change or keep the hatchback’s name. She added, “Putting a brand name is a fairly long process—from focus groups to making sure there are no conflicting trademarks.” Even if Tata did want to change the name of the car, it may not be realistic to do so before it’s unveiled.

About the Author
By Michal Addady
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.