Lincoln Takes the Wraps Off a Suave New Continental

January 12, 2016, 6:27 PM UTC
The all-new Lincoln Continental flagship sedan goes on sale in the fall.
Lincoln Motor Company

Last spring at the New York Auto Show, Lincoln revealed its Continental concept—a credible and handsome four-door sedan that would go up against Mercedes E-Class, BMW 5-Series, Audi A6 and Cadillac CT6, among others.

This morning at the 2016 North American International Auto Show in Detroit, Lincoln (F) revealed the production version, which happily is a near-twin of the well-received concept.

Both vehicles were overseen by head designer (and well-heeled Brit) David Woodhouse. The production model will go on sale this fall.

It’s a huge moment for Lincoln, a brand that has long struggled to move away from its Town Car history and differentiate itself as Ford’s sole luxury brand. In fact, the future success of Lincoln rides on this sleek, new Continental’s ability to woo customers away from competitive brands.

“With every new product, we’ve been upping the game,” Lincoln president Kumar Galhotra told Fortune. “We have an extreme focus on understanding what the customer experience should be through observational research both here in the U.S. and in China.”

That experience starts with the vehicle itself, and the Lincoln team has focused on every detail. For starters, the Continental welcomes the key holder upon approach by gently lighting up—puddle lights illuminate the ground outside the doors, the headlights come on in an unfolding LED pattern, and the interior softly glows. The door handles–one of the car’s nicest features, integrated as they are into the car’s belt line—require only a soft touch of a sensor to open, while automatic cinchers seal each door upon closing.

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Inside, there are clean-lined gauges that you can customize, touch screens, full controls for the reclining rear seats, and most innovative front seats on the market. The patented design includes split leg bolsters to allow independent left- and right-side adjustments, an articulating mid-section, and 30 different adjustments. An active noise control system helps hush an already serene interior, and a Revel sound system will drown out any other real-world sounds that threaten.

The top-of-the-line Continental will be powered by a 400-horsepower, 3-liter, turbo-charged, six-cylinder engine and an all-wheel drive transmission. Those are all respectable numbers from a performance perspective, but Lincoln is clearly going for its own version of luxury that is more about a comfortable and effortless ride than sporty performance—a strategy that could give it the differentiation so hard to come by in the overcrowded luxury sedan category.