• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechVolkswagen

Porsche is Spending $1 Billion on Its New Electric Sports Car

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
January 11, 2016, 3:04 PM ET
Courtesy of Porsche AG

After unveiling its new 911 Turbo and 911 Turbo S at the North American International Auto Show in Detroit, Porsche turned the focus back to an electric vehicle concept introduced more than four months ago.

Oliver Blume, chairman of Porsche AG’s executive board, reiterated the company’s commitment to plug-in hybrids and the all-electric Mission E concept car. And then revealed a number that quantifies that commitment.

Porsche will spend $1 billion to develop the Mission E (pictured below), according to Blume. That’s a nearly 30% increase from what the company had previously shared about its investment. Last year, Porsche said it would spend more than $760 million and add 1,000 new jobs at its Stuttgart-Zuffenhausen facility to produce the all-electric sports car.

SIGN UP: Get Data Sheet, Fortune’s daily newsletter about the business of technology.

high_mission_e_concept_car_2015_porsche_ag (1)
The Mission E concept first debuted at the Frankfurt Auto Show in September 2015. Photo from Porsche AG
Courtesy of Porsche

The all-electric concept car was first unveiled at the 2015 Frankfurt International Motor Show in September. Last month, Porsche announced it would take the next step and produce the Mission E. This will be the company’s first all-electric car, marking a major milestone in the division’s history. Previously, it introduced plug-in electric hybrids such as the Panamera S E-Hybrid.

WATCH IT: Porsche’s new Mission E concept:

The Mission E will have more than 600 horsepower (or 440 kilowatts in system power) and about a 310-mile battery range. Porsche says the battery will reach an 80% charge in around 15 minutes, about twice as fast as Tesla Motors’ supercharger, because it has doubled the typical 400 volts of energy used by electric vehicles.

The Mission E won’t hit the road until at least 2020.

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon

Latest in Tech

Netflix
Big TechNetflix
Netflix lines up $59 billion of debt for Warner Bros. deal
By Natalie Harrison, Janine Panzer and BloombergDecember 5, 2025
3 minutes ago
Sarandos
Arts & EntertainmentMedia
Netflix to buy Warner Bros. in $72 billion cash, stock deal
By Lucas Shaw, Michelle F. Davis and BloombergDecember 5, 2025
8 minutes ago
NewslettersTerm Sheet
Four key questions about OpenAI vs Google—the high-stakes tech matchup of 2026
By Alexei OreskovicDecember 5, 2025
1 hour ago
Facebook CEO Mark Zuckerberg adjusts an avatar of himself during a company event in New York City on Thursday, Oct. 28, 2021. (Photo: Michael Nagle/Bloomberg/Getty Images)
NewslettersFortune Tech
Meta may unwind metaverse initiatives with layoffs
By Andrew NuscaDecember 5, 2025
3 hours ago
C-SuiteFortune 500 CEO Interview
Bristol Myers Squibb CEO Chris Boerner says company culture was the missing piece of his ‘patent cliff’ plan
By Diane BradyDecember 5, 2025
4 hours ago
Co-founder and chief executive officer of Nvidia Corp., Jensen Huang attends the 9th edition of the VivaTech trade show at the Parc des Expositions de la Porte de Versailles on June 11, 2025, in Paris.
C-SuiteNvidia
Before running the world’s most valuable company, Jensen Huang was a 9-year-old janitor in Kentucky
By Eva RoytburgDecember 5, 2025
4 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
1 day ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
21 hours ago
placeholder alt text
Success
Nearly 4 million new manufacturing jobs are coming to America as boomers retire—but it's the one trade job Gen Z doesn't want
By Emma BurleighDecember 4, 2025
22 hours ago
placeholder alt text
Success
Nvidia CEO Jensen Huang admits he works 7 days a week, including holidays, in a constant 'state of anxiety' out of fear of going bankrupt
By Jessica CoacciDecember 4, 2025
21 hours ago
placeholder alt text
Economy
Tariffs and the $38 trillion national debt: Kevin Hassett sees ’big reductions’ in deficit while Scott Bessent sees a ‘shrinking ice cube’
By Nick LichtenbergDecember 4, 2025
20 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.