• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
Leadershipcrisis management

Yahoo’s Marissa Mayer Faces a Steady Stream of Crises

Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
January 6, 2016, 10:58 AM ET
Marissa Mayer speaks during the Fortune Global Forum on Nov. 3 in San Francisco.
Marissa Mayer speaks during the Fortune Global Forum on Nov. 3 in San Francisco.Photograph by Kimberly — Getty Images for Fortune
Add Fortune on Google for similar content.

In a big organization, when things turn bad, they tend to get worse. We could hypothesize on why that is, but let’s skip it for now. It’s just a miserable fact of life for leaders, as we were reminded on Wednesday morning by reports of deepening trouble for Chicago Mayor Rahm Emanuel, Yahoo CEO Marissa Mayer, and Volkswagen CEO Matthias Müller. They’re all in the same boat: trying and, so far, failing to get control of a crisis that threatens each one’s survival as a leader.

Emanuel’s problem has been his attempt to position himself as a corrector rather than an enabler of the Chicago police department’s apparent misbehavior. The release last fall of video showing a white officer shooting black teenager Laquan McDonald 16 times sparked the furor. It intensified when it became widely known that the city’s law department, in the months leading up to Emanuel’s reelection bid, had argued in court against releasing the video. Yesterday a judge stated that an attorney in the law department had withheld and lied about evidence in another police shooting; the lawyer quickly resigned. Emanuel had to state his continued support for the law department’s head. Reacting rather than acting, playing defense rather than offense – that’s a bad corner to be stuck in.

Mayer is in a similar spot, under attack by activist investors led by Starboard Value Fund’s Jeff Smith, who on Wednesday called for Mayer to step down. As Yahoo’s (YHOO) share price has declined over the past year, Smith pressed for spinning off the company’s stakes in Alibaba and Yahoo Japan into a separate entity, and Mayer made plans to do that. Then he reversed course and argued Mayer should leave those stakes right where they are in Yahoo and instead spin off the core businesses into a separate company, which she said she’d do. Now, other activists are pushing for her to forget the spinoff, which could take a year to complete, and just sell those core businesses ASAP because they’re losing value by the day. So how will Mayer respond? The answer is almost beside the point. The more important reality is that no one is talking about her strategy to invigorate Yahoo. Investors, advertisers, and the media are instead focused on which end-game move she’ll try next. Not a strong position from which to lead.

Sign up for Power Sheet, Fortune’s daily morning newsletter on leaders and leadership.

Müller’s disaster at VW is almost four months old and is becoming a textbook example of poor crisis management. More bad news emerges almost daily. On Monday, the U.S. Justice Department sued VW for installing emissions-cheating devices in cars sold in the U.S., greatly increasing the potential fines the company could be forced to pay. VW stock plunged on the news.

A steady drip of new trouble is what crisis managers try hardest to avoid, but that’s just what all three of these leaders are facing. It’s a vicious circle: The longer it goes on, the harder it becomes for a leader to seize control of the situation and start leading again. My judgment is that Mayer’s situation is closest to irretrievable. Emanuel and Müller could yet pull through, though it’s getting more difficult to see how.

About the Author
Geoff Colvin
By Geoff ColvinSenior Editor-at-Large
LinkedIn iconTwitter icon

Geoff Colvin is a senior editor-at-large at Fortune, covering leadership, globalization, wealth creation, the infotech revolution, and related issues.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Leadership

Cleveland’s WNBA team doesn’t play until 2028 but Progressive just scored jersey sponsorship
SuccessSports
Cleveland’s WNBA team doesn’t play until 2028 but Progressive just scored jersey sponsorship
By Joe Reedy and The Associated PressJuly 21, 2026
3 hours ago
Moldova’s parliament elects 44-year-old businessman investor Vasile Tofan as prime minister
PoliticsEuropean Union
Moldova’s parliament elects 44-year-old businessman investor Vasile Tofan as prime minister
By The Associated PressJuly 21, 2026
4 hours ago
Bill Gates called meeting Epstein a ‘grave error in judgment.’ A new review shows the Gates Foundation still met with him about 30 times
North AmericaBill Gates
Bill Gates called meeting Epstein a ‘grave error in judgment.’ A new review shows the Gates Foundation still met with him about 30 times
By James Pollard and The Associated PressJuly 21, 2026
5 hours ago
Lauren Sánchez Bezos put $34 million behind reinventing what clothes are made of—and stirred a debate about Amazon
Environmentphilanthropy
Lauren Sánchez Bezos put $34 million behind reinventing what clothes are made of—and stirred a debate about Amazon
By Sydney LakeJuly 21, 2026
5 hours ago
Federal civil rights agency votes to scrap 60-year-old workforce diversity reporting rule
Politicsdiversity and inclusion
Federal civil rights agency votes to scrap 60-year-old workforce diversity reporting rule
By The Associated Press, Claire Savage and Alexandra OlsonJuly 21, 2026
6 hours ago
A family crisis inspired Bill Ackman to spend $260 million to create a massive brain research institute in Manhattan
InnovationBill Ackman
A family crisis inspired Bill Ackman to spend $260 million to create a massive brain research institute in Manhattan
By Jeff John RobertsJuly 21, 2026
6 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
1 day ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
1 day ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
5 hours ago
Jamie Dimon won't put more of his own money into the long end of the bond market right now—thanks to the $39 trillion national debt
Economy
Jamie Dimon won't put more of his own money into the long end of the bond market right now—thanks to the $39 trillion national debt
By Eleanor PringleJuly 21, 2026
14 hours ago
Current price of oil as of July 21, 2026
Personal Finance
Current price of oil as of July 21, 2026
By Joseph HostetlerJuly 21, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.