• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
LeadershipMost Powerful Women

Marissa Mayer May Be Running Out of Options at Yahoo

Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
December 1, 2015, 11:59 AM ET
Fortune Global Forum 2015
FORTUNE GLOBAL FORUM Tuesday, November 3rd, 2015 2015 FORTUNE GLOBAL FORUM San Francisco, CA, USA 2:40 - 3:20 pm LEADING THE 21ST CENTURY CORPORATION With disruptive business models, increasingly complex product sets, and fast-moving global markets, corporate culture is more important than ever. The leaders of two of Silicon Valley’s most dynamic companies explain how they are leading in such critical times. Panelists: Marc Benioff, Founder, Chairman, and CEO, Salesforce Marissa Mayer, President and CEO, Yahoo Moderator: Adam Lashinsky, Fortune Photograph by Noah Berger/Fortune Global ForumPhotograph by Stuart Isett — Fortune Global Forum
Add Fortune on Google for similar content.

The Marissa Mayer leadership saga continues, and the latest developments again look dire for our protagonist. SunTrust Robinson Humphreys analyst Robert Peck yesterday issued a report listing 10 possible successors for Mayer as CEO of Yahoo. The report by itself might not have meant much; speculating about CEO succession is a favorite spectator sport on Wall Street. The bad news is that Yahoo (YHOO) stock went up, apparently in response to Peck’s report.

The bigger picture is that a consensus seems to be forming around the view that Mayer’s rescue plan for the company isn’t working. Most notably, many of the company’s high-level executives are bailing, more than a dozen of them in the past year. At least three media outlets (Re/code, the WSJ, and Forbes) have reported independently that at a meeting of top managers in October, Mayer demanded that they promise to stay with the company for the next three to five years. That’s a desperation move, and soon afterward, more executives quit.

Customers, which are mainly advertisers, are rendering their verdict, and it isn’t hopeful: Revenues came in way below expectations last quarter, and the company cut its forecast of revenue for this quarter. Operating profit plunged last quarter as the company continues to spend big on implementing Mayer’s strategy, which is costing more than it’s bringing in. That pattern isn’t always bad; new strategies often start out that way. But Mayer has been CEO for three-and-a-half years now, and the Internet is a fast moving environment. At this point you’d expect at least a few more encouraging signs. Her stated outlook for the business suggests she doesn’t have any strategic bullets left to fire.

Which is why the most important constituents determining Mayer’s fate, investors, also seem to be concluding that the game is pretty well lost. Virtually all of Yahoo’s market cap is accounted for by the value of its holdings of Alibaba and Yahoo Japan plus its net cash. Its operating businesses are worth almost nothing, investors say. The market reaction to Robert Peck’s report yesterday is the latest sign that investors have had enough. Mayer could apparently join that exclusive club of former CEOs—Microsoft’s Steve Ballmer and Abercrombie & Fitch’s Mike Jeffries are other members—who announce that they’re stepping down with no successor named, and the stock goes up.

Is it possible that Mayer herself believes the Yahoo rescue story is nearing its end? Absolutely nothing she has said publicly would suggest so; to the contrary, she remains stridently upbeat. But she has hired the McKinsey consulting firm, reportedly for advice on where to cut costs, where to invest, and what to sell. That could be step two in unwinding the business, step one being the planned spin-off of the Alibaba and Yahoo Japan holdings into a separate entity, as urged by activist investor Jeffrey Smith of Starboard Value Fund.

In that scenario, Mayer wouldn’t be replaced as CEO. She would be the last CEO. We’re still a long way from any of that happening. But if it’s true that saving a troubled Internet company is impossible, as many in Silicon Valley believe, then it could be the best outcome for Yahoo’s long suffering shareholders.

Sign up for Power Sheet, Fortune’s daily morning newsletter on leaders and leadership.

About the Author
Geoff Colvin
By Geoff ColvinSenior Editor-at-Large
LinkedIn iconTwitter icon

Geoff Colvin is a senior editor-at-large at Fortune, covering leadership, globalization, wealth creation, the infotech revolution, and related issues.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Leadership

All hail London—whatever the U.K.’s new Prime Minister says 
EuropeLetter from London
All hail London—whatever the U.K.’s new Prime Minister says 
By Kamal AhmedJuly 23, 2026
44 minutes ago
AI coding company Cursor, soon to be acquired by SpaceX, expands its CFO council
NewslettersCFO Daily
AI coding company Cursor, soon to be acquired by SpaceX, expands its CFO council
By Sheryl EstradaJuly 23, 2026
2 hours ago
ServiceNow CEO Bill McDermott pumping his fist.
AIServiceNow
Wall Street is finally starting to buy ServiceNow CEO Bill McDermott’s story as the company beats Q2 earnings forecasts
By Jeremy KahnJuly 23, 2026
2 hours ago
Paul Keary (L) and Mike Sutcliff (R).
CommentaryAI agents
Teneo & Thoughtworks CEOs: the AI race will be won with governance, not speed 
By Paul Keary and Mike SutcliffJuly 23, 2026
3 hours ago
CEOs agree there’s an affordability crisis, but how to solve it isn’t so simple
NewslettersCEO Daily
CEOs agree there’s an affordability crisis, but how to solve it isn’t so simple
By Diane BradyJuly 23, 2026
5 hours ago
Jensen Huang made his $172 billion fortune on AI chips. His family’s $75 million gift to Vanderbilt argues art decides what technology is for
Big Techphilanthropy
Jensen Huang made his $172 billion fortune on AI chips. His family’s $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
7 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
22 hours ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
3 days ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
19 hours ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
2 days ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
2 days ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.