• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipFrance

French President Hollande’s Great Leadership Reversal

Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
November 30, 2015, 1:52 PM ET
French President Francois Hollande Receives Ban Ki-Moon,  UN Secretary-General At Elysee Palace
PARIS, FRANCE - NOVEMBER 29: French President Francois Hollande gestures as United Nations Secretary-General Ban Ki-moon leaves the Elysee Presidential Palace on November 29, 2015 in Paris, France. France will host climate change conference COP21 in Paris from November 30 to December 11, 2015. (Photo by Chesnot/Getty Images)Photograph by Chesnot—Getty Images

When a leader reverses positions diametrically, is he or she responding wisely to new circumstances, or weakly abandoning principles under pressure, or cynically triangulating among political forces? Those eternal questions are embodied in one man this week, French President Francois Hollande. He’s in the news for multiple reasons, hosting the U.N. COP21 climate change conference in Paris, managing France’s response to the terrorist attacks, intervening in the Middle East, and facing regional elections in six days.

Hollande’s transformation has been so dramatic that it will be studied by scholars and political analysts for years. He’s a small, bespectacled Socialist who spent his career demonizing corporations and the rich, aggrandizing the state as the solution to society’s problems, and shying from confrontation. As he campaigned for the presidency in 2012, Britain’s Guardian newspaper noted that he “so hates fights that he was once nicknamed ‘the marshmallow’ within his own party.”

Now he aspires to be the opposite of the marshmallow, declaring war on “jihadi terrorism,” bombing ISIS positions in Syria, and promising to eradicate it around the world. He has declared a state of emergency that gives him extraordinary powers. He has promised to revoke the citizenship of convicted terrorists who hold two passports and to expand France’s security forces. All these initiatives are antithetical to longstanding Socialist doctrine.

Hollande has reversed himself even more dramatically on economic policy. Immediately after taking office he famously instituted a 75% top tax rate on personal incomes over €1 million a year. The tax yielded minuscule revenue compared with the country’s huge budget deficit, and it hobbled French companies trying to attract top-performing executives and French soccer teams bidding for players. When the tax expired after two years, Hollande made no attempt to renew it.

More significantly, broader business tax increases that he had instituted in his early days as president were slowing the economy, which was barely growing at all. So Hollande transformed himself into a tax-cutting supply-sider who is shrinking government’s role in the economy. He is pushing through a €41-billion package of tax reductions and other benefits for business. This is decidedly novel policy for a Socialist.

In reversing so many positions, is Hollande reacting prudently to hard realities or just fighting to save his own political life? He is France’s least popular leader in modern times, and the political right has seized on the terrorist attacks as an issue; even after the Charlie Hebdo massacre in January, they say, Hollande did not respond sufficiently to keep us safe. The country’s regional elections begin on Sunday, and a shift to the right is virtually certain.

Successful leaders almost always change their positions, and their motivations are rarely simple or pure. That’s only one reason Hollande is especially worth watching just now. Suddenly at the center of global debates on terrorism, Middle East policy, climate change, and economic policy, he has become the world’s most instructive case study on leadership.

Sign up for Power Sheet, Fortune’s daily morning newsletter on leaders and leadership.

About the Author
Geoff Colvin
By Geoff ColvinSenior Editor-at-Large
LinkedIn iconTwitter icon

Geoff Colvin is a senior editor-at-large at Fortune, covering leadership, globalization, wealth creation, the infotech revolution, and related issues.

See full bioRight Arrow Button Icon

Latest in Leadership

Startups & VentureLeadership Next
Only social media platforms with ‘real humanity’ will survive, investor and Reddit cofounder Alexis Ohanian says
By Fortune EditorsDecember 3, 2025
17 minutes ago
Epstein, Summers
LawLarry Summers
Larry Summers banned for life from American Economic Association
By The Associated PressDecember 3, 2025
19 minutes ago
NewslettersCIO Intelligence
Dave’s Hot Chicken is placing broad bets on AI to give the restaurant chain an edge in the chicken wars
By John KellDecember 3, 2025
58 minutes ago
SuccessEducation
Scott Galloway got mostly B’s and C’s in high school, never studied for the SAT, and had to try twice to get into UCLA. Now he’s worth $150 million
By Sydney LakeDecember 3, 2025
1 hour ago
William Stone
SuccessBillionaires
While Billie Eilish slams non-philanthropic billionaires, this CEO says telling people what to do with their cash is ‘invasive’ and to ‘butt out’
By Jessica CoacciDecember 3, 2025
1 hour ago
Workplace CultureBrainstorm Design
Designer Kevin Bethune: Bringing ‘disparate disciplines around the table’ is how leaders can ‘problem solve the future’
By Fortune EditorsDecember 3, 2025
1 hour ago

Most Popular

placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
1 day ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
5 days ago
placeholder alt text
Economy
Elon Musk says he warned Trump against tariffs, which U.S. manufacturers blame for a turn to more offshoring and diminishing American factory jobs
By Sasha RogelbergDecember 2, 2025
1 day ago
placeholder alt text
Success
Warren Buffett used to give his family $10,000 each at Christmas—but when he saw how fast they were spending it, he started buying them shares instead
By Eleanor PringleDecember 2, 2025
1 day ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
1 day ago
placeholder alt text
C-Suite
MacKenzie Scott's $19 billion donations have turned philanthropy on its head—why her style of giving actually works
By Sydney LakeDecember 2, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.