• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechJeff Bezos

How Jeff Bezos Just Scored a Big Win Over Elon Musk

Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
November 24, 2015, 10:56 AM ET

Update: This post has been updated to include additional context about SpaceX’s earlier Falcon 9 rocket test flights.

Amazon (AMZN) CEO Jeff Bezos just scored a major win in the current space race.

Blue Origin, the billionaire’s dark-horse rocket company, successfully launched and landed its reusable rocket on Monday.

The company’s New Shepard space vehicle (named in honor of the first American in space, Alan Shepard) soared to a height of 62 miles, separated into its component parts (a BE-3 rocket and crew capsule), and then touched down amid the desert landscape of its secretive facility in Van Horn, Texas.

Bezos said the rocket “flew a flawless mission” and that its reusability, which promises to lessen the cost of spaceflight, “is a game changer.” The chief exec posted his first tweet to inaugurate the event.

The rarest of beasts – a used rocket. Controlled landing not easy, but done right, can look easy. Check out video: https://t.co/9OypFoxZk3

— Jeff Bezos (@JeffBezos) November 24, 2015

In the video below, Bezos can be seen popping open a champagne bottle alongside his ground control crew in celebration.

SpaceX, the rocket company founded by Tesla (TSLA) CEO Elon Musk, has yet to safely stick the landing for its reusable Falcon 9 spacecraft during operational runs. The company has succeeded, however, in recovering boosters for shorter, closer-to-Earth test flights, as Musk pointed out on Twitter.

@JeffBezos Not quite "rarest". SpaceX Grasshopper rocket did 6 suborbital flights 3 years ago & is still around. pic.twitter.com/6j9ERKCNZl

— Elon Musk (@elonmusk) November 24, 2015

A comparison between the two vehicles is not exactly fair though. Whereas Musk’s rocket shoots for an orbital altitude and travels at speeds around Mach 10, Bezos’s rocket reaches suborbital heights at Mach 3.7 velocity, notes the tech news site Engadget. The difference in momentum and elevation makes SpaceX’s task much more difficult.

A number of Musk’s missions have ended poorly this year. A recent SpaceX launch ended in disaster soon after takeoff when one of the company’s rocket exploded mid-flight, an incident that Musk described as “definitely a setback.” Earlier this year, another SpaceX rocket tipped over shortly after touching down on an ocean barge.

Despite their rivalry, Musk congratulated Bezos’s team on Twitter (TWTR) …

Congrats to Jeff Bezos and the BO team for achieving VTOL on their booster

— Elon Musk (@elonmusk) November 24, 2015

… while making sure to note that the two company’s distinct missions are not exactly comparable.

It is, however, important to clear up the difference between "space" and "orbit", as described well by https://t.co/7PD42m37fZ

— Elon Musk (@elonmusk) November 24, 2015

Getting to space needs ~Mach 3, but GTO orbit requires ~Mach 30. The energy needed is the square, i.e. 9 units for space and 900 for orbit.

— Elon Musk (@elonmusk) November 24, 2015

The team at Blue Origin seeks to develop spacecraft for commercial space tourism. Another spaceflight company with similar designs—Virgin Galactic, owned by British billionaire Richard Branson—suffered a blow when one of its test pilots died in a crash this year.

Follow Robert Hackett on Twitter at @rhhackett. Read his cybersecurity, technology, and business coverage here. And subscribe to Data Sheet, Fortune’s daily newsletter on the business of technology, where he writes a weekly column.

For more on Blue Origin, watch the video below:

About the Author
Robert Hackett
By Robert Hackett
Instagram iconLinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

LawInternet
A Supreme Court decision could put your internet access at risk. Here’s who could be affected
By Dave Lozo and Morning BrewDecember 2, 2025
9 hours ago
AITikTok
China’s ByteDance could be forced to sell TikTok U.S., but its quiet lead in AI will help it survive—and maybe even thrive
By Nicholas GordonDecember 2, 2025
9 hours ago
United Nations
AIUnited Nations
UN warns about AI becoming another ‘Great Divergence’ between rich and poor countries like the Industrial Revolution
By Elaine Kurtenbach and The Associated PressDecember 2, 2025
11 hours ago
Anthropic cofounder and CEO Dario Amodei
AIEye on AI
How Anthropic’s safety first approach won over big business—and how its own engineers are using its Claude AI
By Jeremy KahnDecember 2, 2025
11 hours ago
Nvidia founder and CEO Jensen Huang reacts during a press conference at the Asia-Pacific Economic Cooperation (APEC) CEO Summit in Gyeongju on October 31, 2025.
AINvidia
Nvidia CFO admits the $100 billion OpenAI megadeal ‘still’ isn’t signed—two months after it helped fuel an AI rally
By Eva RoytburgDecember 2, 2025
13 hours ago
Big TechInstagram
Instagram CEO calls staff back to the office 5 days a week to build a ‘winning culture’—while canceling every recurring meeting
By Marco Quiroz-GutierrezDecember 2, 2025
13 hours ago

Most Popular

placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
4 days ago
placeholder alt text
Success
Warren Buffett used to give his family $10,000 each at Christmas—but when he saw how fast they were spending it, he started buying them shares instead
By Eleanor PringleDecember 2, 2025
19 hours ago
placeholder alt text
Economy
Elon Musk says he warned Trump against tariffs, which U.S. manufacturers blame for a turn to more offshoring and diminishing American factory jobs
By Sasha RogelbergDecember 2, 2025
13 hours ago
placeholder alt text
C-Suite
MacKenzie Scott's $19 billion donations have turned philanthropy on its head—why her style of giving actually works
By Sydney LakeDecember 2, 2025
20 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
15 hours ago
placeholder alt text
AI
More than 1,000 Amazon employees sign open letter warning the company's AI 'will do staggering damage to democracy, our jobs, and the earth’
By Nino PaoliDecember 2, 2025
21 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.