Martha Stewart Just Ditched eBay for This E-Commerce Giant

November 19, 2015, 2:33 PM UTC
Triscuit Partners With Martha Stewart To Unveil Limited Edition Triscuit Flavor
NEW YORK, NY - MAY 06: Martha Stewart conducts a presentation as she partners with Triscuit to unveil Limited Edition Triscuit Flavor at Gramercy Park Hotel on May 6, 2015 in New York City. (Photo by Michael Loccisano/Getty Images for Triscuit)
Photograph by Michael Loccisano — Getty Images

Martha Stewart’s American Made store just dumped eBay (EBAY) to move to Amazon’s (AMZN) Handmade marketplace.

The New York Times reported that Stewart’s business was an answer to Etsy (ETSY) when it was created in 2013. The store offers locally made items, such as food and crafts, which are picked by Stewart and her team at Martha Stewart Living.

“It’s a much bigger audience,” Stewart said in an interview with the newspaper. “It’s the powerhouse retailer online in the United States.”

“It’s a step in the right direction, I think, to showcase the vast number of entrepreneurial small companies emerging in the United States,” she added. “And some of these companies might become the giants of tomorrow.”

Erik Fairleigh, an Amazon spokesman, told the Times that Handmade has over 200,000 products on sale. That’s up from 80,000 when it went live last month.


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