T-Mobile CEO Explains Unlimited Plan Price Hike

November 12, 2015, 10:40 PM UTC
Inside The T-Mobile US Inc. Un-Carrier X Event
John Legere, chief executive officer of T-Mobile US Inc., streams Periscope on an Apple Inc. iPhone ahead of the T-Mobile Un-Carrier X event in Los Angeles, California, U.S., on Tuesday, Nov. 10, 2015. Legere, poking at larger rivals Verizon Communications Inc. and AT&T Inc., unveiled the Binge On feature that lets subscribers watch videos from selected providers including Verizon's go90 service without having to pay extra in data charges. Photographer: Patrick T. Fallon/Bloomberg via Getty Images
Photograph by Bloomberg — Getty Images

T-Mobile(TMUS) CEO John Legere took to Twitter Wednesday night to discuss the cellphone carrier’s new “Simple Choice Amped” unlimited plan, which is getting a $15 price hike, along with added benefits.

Consumerist reported that the plan is going from $80 per month to $95, although it comes without caps on certain streaming video services.

“You can stream video without using any of your data bucket,” Legere said at a conference unveiling the changes. It will include streaming videos from 24 partners, including Netflix(NFLX), HBO Now, HBO Go, Hulu, Sling, ESPN, Showtime, Starz, Encore, Fox Sports, NBC Sports, Crackle, and UStream.

In a series of nine tweets, he discussed the differences with the new plan, suggesting customers will get more benefits for the increased price. Here are a few of his tweets:

He also took the opportunity to slam competitors Verizon (VZ) and Sprint for bumping up prices without supposedly offering more extras.

This isn’t the first time Legere has taken to Twitter to attack his competitors. In July, Legere and Sprint (S) CEO Marcelo Claure got into a Twitter feud over their companies’ policies.

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