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TechT-Mobile

T-Mobile CEO Explains Unlimited Plan Price Hike

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
November 12, 2015, 5:40 PM ET
Inside The T-Mobile US Inc. Un-Carrier X Event
John Legere, chief executive officer of T-Mobile US Inc., streams Periscope on an Apple Inc. iPhone ahead of the T-Mobile Un-Carrier X event in Los Angeles, California, U.S., on Tuesday, Nov. 10, 2015. Legere, poking at larger rivals Verizon Communications Inc. and AT&T Inc., unveiled the Binge On feature that lets subscribers watch videos from selected providers including Verizon's go90 service without having to pay extra in data charges. Photographer: Patrick T. Fallon/Bloomberg via Getty ImagesPhotograph by Bloomberg — Getty Images
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T-Mobile(TMUS) CEO John Legere took to Twitter Wednesday night to discuss the cellphone carrier’s new “Simple Choice Amped” unlimited plan, which is getting a $15 price hike, along with added benefits.

Consumerist reported that the plan is going from $80 per month to $95, although it comes without caps on certain streaming video services.

“You can stream video without using any of your data bucket,” Legere said at a conference unveiling the changes. It will include streaming videos from 24 partners, including Netflix(NFLX), HBO Now, HBO Go, Hulu, Sling, ESPN, Showtime, Starz, Encore, Fox Sports, NBC Sports, Crackle, and UStream.

In a series of nine tweets, he discussed the differences with the new plan, suggesting customers will get more benefits for the increased price. Here are a few of his tweets:

Seeing some confusion about @TMobile pricing after yesterday's news, so let me clear it up quickly…

— John Legere (@JohnLegere) November 12, 2015

1/ All current customers keep their rates & plans and get #BingeOn video optimization so data goes even further!

— John Legere (@JohnLegere) November 12, 2015

He also took the opportunity to slam competitors Verizon (VZ) and Sprint for bumping up prices without supposedly offering more extras.

7/ While @sprint and @verizon jack up Unlimited rates with no extras, we add more – 2x tethering, Binge On, free Vudu rentals

— John Legere (@JohnLegere) November 12, 2015

This isn’t the first time Legere has taken to Twitter to attack his competitors. In July, Legere and Sprint (S) CEO Marcelo Claure got into a Twitter feud over their companies’ policies.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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