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LeadershipSprint

Sprint CEO literally calls ‘Bull****’ on T-Mobile’s John Legere

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
July 2, 2015, 10:54 AM ET
T-Mobile Customers Can Hoard Data In Latest Marketing Push
John Legere, chief executive officer of T-Mobile US Inc., speaks during a Bloomberg Television interview in New York, U.S., on Tuesday, Dec. 16, 2014. T-Mobile US Inc. is allowing customers to roll over high-speed data allotments, in the fourth-largest U.S. wireless carrier's latest marketing push to lure subscribers from Verizon Communications Inc. and AT&T Inc. Photographer: Scott Eells/Bloomberg via Getty ImagesPhotograph by Scott Eells — Bloomberg via Getty Images

T-Mobile CEO John Legere and Sprint CEO Marcelo Claure recently exchanged fire on Twitter, sparring over their respective companies’ policies.

It all started when T-Mobile’s Legere wrote, “I give credit to @sprint for swinging the bat when they do – but #allin is a swing and a miss, guys!! #sprintlikehell.” He then linked to a Re/code article bashing Sprint for its latest ads that attacked its competition.

Sprint’s Claure didn’t allow for that pointed tweet to go unnoticed. He wrote: “@JohnLegere I am so tired of your Uncarrier bullshit when you are worse than the other two carries together. Your cheap misleading lease.”

The Twitter battle amid plenty of flux in the wireless industry. Verizon and AT&T are firmly in the #1 and #2 spot by number of subscribers, while Sprint and T-Mobile have each been involved several various merger and acquisition talks in an effort to pose a bigger threat to their larger rivals.

Verizon, meanwhile, recently acquired AOL and has been named the best carrier in the U.S. once again.

And here are the tweets:

@JohnLegere I am so tired of your Uncarrier bullshit when you are worse than the other two carriers together. Your cheap misleading lease

— Marcelo Claure (@marceloclaure) July 2, 2015

@JohnLegere imitation is a joke. You trick people to believe that they have a 15 dollar iphone lease payment when it's not true. You tell

— Marcelo Claure (@marceloclaure) July 2, 2015

@JohnLegere them they can upgrade up to 3x but you don't tell them the price goes up to 27 dollars when they do. You say one thing

— Marcelo Claure (@marceloclaure) July 2, 2015

@JohnLegere but behave completely different. It's all a fake show. So its really #Tmobilelikehell

— Marcelo Claure (@marceloclaure) July 2, 2015

When it comes to self-destructing, Marcelo is #Allin https://t.co/oXRmfI0T2L

— John Legere (@JohnLegere) July 2, 2015

Think I hit a nerve at end of rough week? ;) Maybe end of the Q is a hard day over there. @TMobile numbers speak for themselves. #comingsoon

— John Legere (@JohnLegere) July 2, 2015

Isn’t it cute that Marcelo’s been following me on twitter since joining? Now he’s starting to sound like me to get attention – it’s working!

— John Legere (@JohnLegere) July 2, 2015

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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