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Crayola is Making a Coloring Book for Adults

Consumers Start Buying Back-To-School Supplies At Wal-MartConsumers Start Buying Back-To-School Supplies At Wal-Mart
Crayola products on sale at Walmart.Photograph by Tim Boyle — Getty Images

Crayola doesn’t think coloring books are just for kids anymore.

The iconic crayon and marker maker is teaming up with do-it-yourself e-commerce site Brit + Co on a coloring book for adults.

The companies crowdsourced designs from Brit + Co’s online community as well as from 99designs, an online graphic marketplace, according to a press release.

The 78-page book, dubbed Pattern Plays, features images drawn from “pop culture.”

“As part of a larger initiative to understand how creativity impacts our lives, we partnered with Crayola to create a coloring book for grown-ups as another way for our audience to express themselves creatively,” Brit Morin, the CEO and founder of Brit + Co, who’s been called the Martha Stewart of Silicon Valley, said in a statement.

The coloring book is being sold exclusively at Target, both in stores and online, for $9.99.