Crayola is Making a Coloring Book for Adults

November 11, 2015, 7:58 PM UTC
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ROLLING MEADOWS, IL - JULY 26: Crayola markers are seen in the back-to-school section in a Wal-Mart store July 28, 2003 in Rolling Meadows, Illinois. Wal-Mart said that sales in the month of July at its U.S. stores that were open at least one year could top expectations. Warm weather has helped turnaround slower retail sales following the cooler weather of May and June. (Photo by Tim Boyle/Getty Images)
Photograph by Tim Boyle — Getty Images

Crayola doesn’t think coloring books are just for kids anymore.

The iconic crayon and marker maker is teaming up with do-it-yourself e-commerce site Brit + Co on a coloring book for adults.

The companies crowdsourced designs from Brit + Co’s online community as well as from 99designs, an online graphic marketplace, according to a press release.

The 78-page book, dubbed Pattern Plays, features images drawn from “pop culture.”

“As part of a larger initiative to understand how creativity impacts our lives, we partnered with Crayola to create a coloring book for grown-ups as another way for our audience to express themselves creatively,” Brit Morin, the CEO and founder of Brit + Co, who’s been called the Martha Stewart of Silicon Valley, said in a statement.

The coloring book is being sold exclusively at Target, both in stores and online, for $9.99.

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