• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechPointCloud

Exclusive: Yelp Offers Its Software Development Platform to All Takers

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
November 10, 2015, 12:30 PM ET
General Views Of New Home Construction Ahead Of Housing Starts Figures
A laborer works on new home construction at the Chateau at Fallon Crossing development by Standard Pacific Homes in Dublin, California, U.S., on Tuesday, July 17, 2012. The U.S. Census Bureau is scheduled to release housing starts data on July 18. Photographer: David Paul Morris/Bloomberg via Getty ImagesPhotograph by David Paul Morris — Bloomberg via Getty Images

Chances are if you eat out, get your nails done, or use a dry cleaner, you’ve used Yelp, the web site that offers more than 90 million reviews on businesses categorized by specialty and locality.

The site has to offer a ton of data tailored for lots of different users (it claims more than 90 million mobile unique visitors per month) so it has to be able to add or tweak features and functions fast. That means enabling developers to build and deploy features on a massive scale both on its own bare-metal servers and on Amazon (AMZN) Web Services public cloud. And that is no trivial task, Kyle Anderson, site reliability manager for Yelp (YELP) told Fortune.

To meet those needs, Anderson’s team could have signed on with a pre-built set of commercial tools. Pivotal, IBM (IBM) and Hewlett-Packard Enterprise (HPE) all offer commercial versions of Cloud Foundry, which is part of an overall product category that techies call Platform as a Service or PaaS for short. And any of those products might provide some of what Yelp needed.

But that’s not the course Yelp took. Instead, the team assembled a set of open-source software modules that are broadly available, wrote the code to connect them all, and will now post the result—called PaaSTA—on Github, an online library of software code, later on Tuesday. Once on Github, the code is available for anyone to check out, test, and deploy as needed.

The beauty of buying something is you get a fairly complete set of technologies ready to go. The disadvantage is that integrating an off-the-shelf platform with the software already running in-house is challenging. On the other hand, if you build your own platform, you get something that does what you need it to do and works more readily with what you already use, Anderson explained.

“We debated build vs. buy a lot,” he noted. “When you make your own platform, you can infuse it with your own opinions and we have ideas about how we want our software to run,” he noted. But even more important, by using a set of open-source components, Yelp knew it could reuse those components over and over again—inside the platform or elsewhere as needed—which is an extremely attractive proposition for a development team.

So what, exactly, is PaaSTA?

The first main component is Apache Mesos, an open-source technology that, as Anderson put it, does one thing—which is taking a piece of code and running it on a server—really really well. “That sounds very simple, but when you have lots of servers it gets complicated fast,” he said.

The second piece of the puzzle is Sensu, an open-source monitoring tool. Sensu, in Anderson’s view, is sadly underrated. Many development platforms now lack a monitoring tool, so developers end up writing their own anyway, he noted. It is his team’s firm belief that no piece of software should be deployed unless it is also monitored. That saves a lot of wear and tear down the road.

And the third major piece, Marathon, is yes—an open-source tool—backed by Mesosphere. Marathon’s job is to keep services up and running once they have been deployed. If one service crashes somewhere, Marathon spins it up again elsewhere so there is no interruption from the user’s point of view.

“Marathon makes sure that you have copies of a service available at all times so the service will stay up and running,” Anderson said.

Yelp’s PaasTA is basically those three major components plus the connective tissue that the Yelp team built around them to create a holistic build, deploy, and run system.

Docker containers, which are widely used, are the building blocks that Yelp developers use to package up their code, and then declare where each container should run—whether on the aforementioned bare-metal servers or out on AWS. PaaSTA talks with its component pieces and the application is off to the races. (For those not in the weeds on this stuff, bare-metal servers are non-virtualized, meaning they are dedicated to a certain set of jobs. They are fast, because they are not subject to virtualization, which can sap performance, and are particularly well suited for databases and other jobs that require fast queries and responses.)

In use for more than a year at Yelp, PaaSTA has freed developers to do what they do best without putting undue stress on the operations people, the folks whose job is typically to make sure the code that is written and the systems it runs on actually work.

One area that has benefited from the platform is Yelp’s search capability. Given local events, there might be huge boom in search requests in a given area—say pubs around the finish line of the New York City marathon, for example.

“Search is so hard that you have to have a big internal team to handle it but now that they’re on PaaSTA, the developers don’t have to worry about servers or the number of copies running. That is handled for them,” Anderson said. “When you don’t need humans to worry about underlying infrastructure, they are freed up to do other things.”

Update: There’s more detail now posted on the Yelp Engineering Blog.

For more on the kinds of unique searches that Yelp’s PaaSTA enables, watch this Fortune video:

 

For more coverage from Barb follow her on Twitter at@gigabarb, read her coverage at fortune.com/barb-darrow or subscribe via her RSS feed.

And please subscribe to Data Sheet, Fortune’s daily newsletter on the business of technology.

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

crew aboard artemis II
Innovationspace
‘It’s 13 minutes of things that have to go right’: Artemis II splashes down despite faulty heat shield
By Catherina GioinoApril 10, 2026
1 hour ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
PoliticsFood and drink
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Catherina GioinoApril 10, 2026
3 hours ago
Three people sit behind a desk and look at the phone screen of the person in the middle.
Future of WorkConsulting
Meet ‘trendslop,’ the new, AI-fueled scourge of workplace consultants everywhere
By Sasha RogelbergApril 10, 2026
3 hours ago
Amazon is still paying Jeff Bezos an $80,000 yearly salary—but $1.6 million for travel and security
Big TechCEO salaries and executive compensation
Amazon is still paying Jeff Bezos an $80,000 yearly salary—but $1.6 million for travel and security
By Marco Quiroz-GutierrezApril 10, 2026
5 hours ago
Kash Patel sits with his two fingers on lips
CybersecurityIran
First they went after medtech, then Kash Patel. Iranian hackers’ next target is likely ‘low-hanging fruit’ in water, energy, and tourism, experts say
By Jacqueline MunisApril 10, 2026
6 hours ago
scott bessent
CybersecurityFederal Reserve
The AI that found 27-year-old vulnerabilities no human ever caught before just forced an emergency meeting with every major Wall Street CEO
By Jake AngeloApril 10, 2026
8 hours ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
2 days ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
2 days ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
1 day ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
17 hours ago
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
Success
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Fortune EditorsApril 9, 2026
1 day ago
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.