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RetailIKEA

Here’s what happened when IKEA let kids design their own toys

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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October 27, 2015, 4:18 PM ET
Courtesy of IKEA

IKEA has partnered with UNICEF to allow a few lucky kids to draw designs that were made into toys—for a good cause.

As you can see in the image above, the toys include an array of funky-looking animals, monsters and more.

“Over the last 12 years the Soft Toys for Education campaign has enabled IKEA Foundation to donate $90.4 million (67 million euro) – reaching more than 11 million children in 46 countries, through 99 projects,” according to IKEA’s website.

For every toy that’s sold on IKEA’s website, the foundation donates one euro to kid’s education projects around the world, Consumerist reported.

The toys cost anywhere from about $4.99 to $14.99.

The company also released a YouTube video to go along with the campaign:

[youtube=http://www.youtube.com/watch?v=quj6fE70Njo]

Earlier this year, Fortune’s Beth Kowitt took an in-depth look at IKEA.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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