• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentary

This is where most startups go wrong

By
Stephen Lake
Stephen Lake
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
By
Stephen Lake
Stephen Lake
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
October 27, 2015, 11:19 AM ET
Courtesy of Thalmic Labs

The Entrepreneur Insider network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question “What are some common mistakes young entrepreneurs make?” is written by Stephen Lake, cofounder and CEO of Thalmic Labs.

During a past venture, one of the biggest lessons I learned was to get the right team in place before trying to go anywhere. Author Jim Collins hit the nail on the head when he wrote, “Start by getting the right people on the bus, the wrong people off the bus, and the right people in the right seats.”

When you’re starting a company, you want to work with people you get along with, people you like, and people who are smart. My cofounders were my classmates in the University of Waterloo’s mechatronics engineering program, and we were close friends for years before starting Thalmic. Working and living together gave us a ton of experience collaborating on projects, which allowed us to learn each others’ strengths and weaknesses.

When starting a business with friends, you definitely need to know that you can separate personal life and business life, and get along with them in both respects. If you don’t mesh well on smaller projects, chances are you aren’t going to be able to run a company together.

Starting a business is hard, and it’s very much a roller coaster, so it’s important you and your team share the same core values. There will be good days and bad days, and when you trust and respect each other enough to drop the gloves and debate strategy until your voices are hoarse in the boardroom, you can walk out as friends and grab a drink after. Look for people with whom you’ve successfully battled adversity, met impossible deadlines, or overcome what you thought would be insurmountable challenges. It’s easy to work well with people when the times are easy, but what’s really important is finding people you know you’ll get along with when the times get hard.

 

Your motivation for starting a company needs to be clear. My advice to new entrepreneurs is always this: Go out and tackle a challenge that you’re especially passionate about, and/or one you have some competitive advantage in solving. When the days and nights get long and things get tough, you’ll need this passion to pull you through. Building a company in an area that solely seems “hot” or financially attractive — but one in which you have no specific experience or interest — is often a losing endeavor.

Read all responses to the Entrepreneur Insider question: What are some common mistakes young entrepreneurs make?

Doing these 3 things will destroy your startup by Michael Gasiorek, editor-in-chief of Startup Grind.

The avoidable mistake every entrepreneur makes by Andrew Filev, founder and CEO of Wrike.

About the Authors
By Stephen Lake
See full bioRight Arrow Button Icon
By Bethany Cianciolo
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
2 days ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
1 day ago
placeholder alt text
C-Suite
Fortune 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
2 days ago
placeholder alt text
C-Suite
Jeff Bezos capped his Amazon salary at $80,000: ‘How could I possibly need more incentive?’
By Sydney LakeJanuary 28, 2026
2 days ago
placeholder alt text
Investing
Jerome Powell got a direct question about the U.S. ‘losing credibility’ and the soaring price of gold and silver. He punted
By Eva RoytburgJanuary 29, 2026
17 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Thursday, January 29, 2026
By Joseph HostetlerJanuary 29, 2026
18 hours ago

Latest in Commentary

AILetter from London
Struggling to remain relevant during the AI watercooler chat? Talk about your latest ‘new collar’ hire 
By Kamal AhmedJanuary 29, 2026
15 hours ago
trump
Commentaryregulation
Trump is driving capital out of capitalism
By Andrew BeharJanuary 29, 2026
17 hours ago
brooks
CommentaryInsurance
John Hancock CEO: We all have a role in driving better health outcomes for Americans
By Brooks TingleJanuary 29, 2026
17 hours ago
wystrach
Commentarystart-ups
The real promise of AI isn’t fewer jobs, it’s cheaper thinking
By Michael WystrachJanuary 29, 2026
17 hours ago
belichick
CommentarySports
Football snubs Bill Belichick, one of its greatest ever coaches—showing how his unapologetic leadership style came with a cost
By Nick LichtenbergJanuary 28, 2026
2 days ago
hanrahan
CommentarySocial Media
How social media upended the 75-year-old playbook of big CPG
By Oisín HanrahanJanuary 28, 2026
2 days ago