• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

New York City women are making up to $30,000 per month by renting out their closets to strangers

2

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

3

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

1

New York City women are making up to $30,000 per month by renting out their closets to strangers

2

Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?

3

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
CommentaryClinical trials

How to take clinical research to the next level

By
Donald Berry
Donald Berry
Down Arrow Button Icon
By
Donald Berry
Donald Berry
Down Arrow Button Icon
October 26, 2015, 3:58 PM ET
467180057
Photograph by Getty Images/Tetra images RF
Add Fortune on Google for similar content.

In the The Fiddler on the Roof, Tevye sings of tradition: “You may ask, ‘how did this tradition get started?’ I’ll tell you … [in sotto voce:] I don’t know. But it’s a tradition!” He could have been describing medical research.

But I can tell you how this tradition got started. Clinical practice was once dictated by the clinician’s experience, which was biased and hampered learning. The advent of the randomized clinical trial, or RCT, in the 1940s changed everything, because randomization eliminated bias but also because the process involved collecting data prospectively. Medical research moved away from case study and anecdote, and became a real science. The RCT became and remains the gold standard of medical research. It is as close a substitute for truth as seems possible.

The RCT has changed little in 70 years. Such resilience is testament to the esteem given to it by the research community. On the other hand, such stasis invites complacency that is unusual in modern science and technology, which are all about change and innovation. Randomization established an important plateau in medical research, but trial designers have been resistant to change and largely oblivious to the biological volcanoes erupting on that plateau.

The focus of traditional clinical trials is science: learning which therapies will benefit future patients. This focus is codified in the 1979 Belmont Report—the bible of clinical research ethics—which emphasizes that clinical research is distinct from clinical practice. In the same vein, regulatory agencies are mandated to focus on safety and efficacy when evaluating medical products. The standards for determining safety and efficacy are the same for all diseases and conditions, regardless of how common they are.

Traditional trials are tests of hypotheses. The trial is the unit of inference. A fundamental principle in traditional design is understanding and controlling the trial’s false positive rate. The basis is that trials should not have a good chance of showing efficacy for an ineffective product. To satisfy this principle requires large trials. Phase 3 trials, those used for regulatory approval, have sample sizes in the hundreds and often in the thousands.

Traditional RCTs do not accommodate the amazing changes occurring in biology. In no therapeutic area is this more evident than in cancer. Biologists are slicing and dicing diseases into ever smaller subsets. Soon every cancer patient will have an ultra-rare disease. Developing therapies in rare diseases has never fit well in the traditional mold. Trials cannot have sample sizes in the thousands when there are fewer than 100 patients in the world. And even if we could run a large trial, its results would be irrelevant when they are finally announced.

Controlling the false positive rate is irrelevant in rare diseases. What should matter is treating effectively those patients who have the disease or will have it after the trial, recognizing that therapies being evaluated in today’s trials are constantly being improved or replaced.

A radically different paradigm of medical research is to recognize the patient and not the trial as the unit of inference. Such an approach can preserve the scientific advantages of randomization while focusing on effectively treating patients who have the disease, those in the trial and those coming later. One such approach I’ll call adaptive randomization.

The focus is on patients who have the disease. The goal is to treat them as effectively and safely as possible in the context of the disease’s prevalence. The trial’s design adapts to the information accruing in the course of the trial which is used in assigning therapy to future patients in the trial. Such adaptations are anathema in the traditional approach because they affect the trial’s false positive rate. Therapies that are performing better are used with greater probability and therapies that are doing poorly are used with lower probability and eventually may be dropped. There may be a formal “trial” or simply data collection and analysis during the course of treating patients who have the disease. In both cases, clinical research and practice become one.

Patients in the trial receive better treatment overall for the obvious reason that it is better to use information than not. A complaint I’ve heard about such an approach is that patients later in the trial receive better treatment than do earlier patients, because later patients benefit from information gleaned from earlier ones. I regard this to be a virtue of the approach. Tomorrow’s patients are better off than today’s and it’s always better to delay getting a disease.

Adaptive randomization is being used at my home institution, M.D. Anderson Cancer Center, and it is starting to be used in some major national and international trials in cancer and other diseases. For example, we have adaptively randomized more than 800 breast cancer patients to nine different experimental therapies (and counting) in a nationwide trial called I-SPY 2. Breast cancer is not rare, but the adaptive randomization occurs within subtypes of the disease. The design allows for dropping a therapy in one subtype even though it is performing extremely well in another. Such an approach enables more precise matching of therapies to patient subtypes, but it also treats patients in the trial more effectively, and without sacrificing science.

We need a new tradition, including a revision of the Belmont Report. We need an approach to clinical trial design in which effectively treating patients in a clinical trial counts every bit as much as learning about therapies so as to effectively treat those patients who are treated after the trial. We need to merge clinical research with clinical practice.

Donald Berry is founder of Berry Consultants, a company that designs adaptive clinical trials for pharmaceutical and medical device companies. He is also a professor in the biostatistics department at the Univ. of Texas M.D. Anderson Cancer Center.

For more about healthcare, watch this Fortune video:

About the Author
By Donald Berry
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Commentary

jiro
CommentaryLeadership
You don’t need to be an expert to hire one. You need a tunaman
By Vitaliy KatsenelsonJuly 28, 2026
2 hours ago
trump
CommentaryMarkets
In the Age of Big Players, $100,000 buys you a head start on Trump’s mood
By Steve H. Hanke and Roger KopplJuly 27, 2026
1 day ago
Europe has an electrification target. Here’s how it can become a competitive advantage
Commentaryclean energy
Europe has an electrification target. Here’s how it can become a competitive advantage
By Andreas SchierenbeckJuly 27, 2026
1 day ago
raikes
CommentaryMicrosoft
Jeff Raikes: The talent debt I warned about is now showing up in the data
By Jeff RaikesJuly 26, 2026
2 days ago
beatles
CommentaryLeadership
George Martin never out-wrote the Beatles. That’s exactly why he’s the AI leadership lesson we need now
By Jeff DeGraffJuly 26, 2026
2 days ago
students
CommentaryEducation
I’ve been teaching college students for decades. Most of them can no longer finish a book
By Austin SaratJuly 26, 2026
2 days ago

Most Popular

New York City women are making up to $30,000 per month by renting out their closets to strangers
Retail
New York City women are making up to $30,000 per month by renting out their closets to strangers
By Sarah GlodekJuly 27, 2026
1 day ago
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
C-Suite
Why did a $154 billion CEO just endorse stripping most Americans of voting rights—and taking us back to the 19th century?
By Nick LichtenbergJuly 27, 2026
21 hours ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
3 days ago
I've been teaching college students for decades. Most of them can no longer finish a book
Commentary
I've been teaching college students for decades. Most of them can no longer finish a book
By Austin SaratJuly 26, 2026
2 days ago
Current price of silver as of Monday, July 27, 2026
Personal Finance
Current price of silver as of Monday, July 27, 2026
By Joseph HostetlerJuly 27, 2026
1 day ago
A Nobel economist challenged Elon Musk to donate his entire $1T fortune by 2036. Musk's reply: 'I am actually going to do something along these lines'
Success
A Nobel economist challenged Elon Musk to donate his entire $1T fortune by 2036. Musk's reply: 'I am actually going to do something along these lines'
By Sydney LakeJuly 27, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.