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Tech giants top the Best Global Brands list for a third year running

Apple CEO Tim CookApple CEO Tim Cook
Apple CEO Tim CookPhotograph by David Paul Morris —Bloomberg via Getty Images

There’s yet another superlative to bestow on Apple (AAPL): Best Global Brand.

The company topped the annual Interbrand Best Global Brand report, followed by Google (GOOG). The companies placed first and second for the third year in a row.

Interbrand, a brand consultancy, determines 100 companies’ ranks by considering how much revenue they earn from a branded product, how effective the brand is at influencing its customers’ decisions, and brand loyalty.

The list pegs Apple’s value at $170.3 billion, an increase of 43% from last year, and Google is valued at $120.3 billion, up 12%.

Rounding out the list’s top five are Coca-Cola (KO) at No. 3, Microsoft (MSFT) at No. 4, and IBM (IBM) at No. 5.

Embattled brand Volkswagen, which is in the midst of a scandal involving emission tests, ranks No. 35 on this year’s list, down four spots from its 2014 rank.