Here’s how to watch the Tesla Model X announcement

September 29, 2015, 6:33 PM UTC
Franz von Holzhausen
Franz von Holzhausen, Chief Designer, Tesla Motors talks about the doors on the Tesla Model X at media previews for the North American International Auto Show in Detroit, Tuesday, Jan. 15, 2013. (AP Photo/Paul Sancya)
Photograph by Paul Sancya — AP

Are you excited about the official launch of the new Tesla Model X tonight? Well, you can watch live as Elon Musk shows the newest in toys for the super rich.

The announcement will be broadcast live here, starting at 8 p.m. Pacific tonight (that’s 11 p.m. on the East Coast.)

Earlier this month, the lucky customers who were able to pre-order the Model X were able to pick their detailing and paint colors, plus choose their interior colors and the size of the wheels.

As Fortune’s Katie Fehrenbacher wrote earlier today, the launch of the Model of X is critical for Tesla’s (TSLA) future, as it would be the beginning of a new era where the company offers more than just one model at a time. You can also follow along on a live blog at for more analysis and insight.