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Facebook’s new videos are like nothing you’ve ever seen

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
September 23, 2015, 2:15 PM ET
Photograph by Ted Aljibe — AFP/Getty Images

Facebook is working with its virtual reality branch Oculus to bring 360-degree videos to your News Feed.

“Our goal at Facebook is to connect you with the people and things that matter, every single day. Over time, we’ve seen that people enjoy more immersive content in their News Feeds,” the company said in a blog post. “This is one reason video has been so successful on Facebook, and we’re excited to take it a step further with 360 video.”

By grabbing and clicking your cursor on the video, or tilting the screen on desktop or mobile, you can interact with the video to provide an enhanced viewing experience, according to the company.

Facebook (FB) has partnered with Star Wars, Discover (DFS), GoPro (GPRO), LeBron James, Saturday Night Live, and VICE on launch to provide the new videos.

“There’s also a whole world of video creators and storytellers who are at the cutting edge of exploring this medium, and over the coming days they too will be able to upload their 360 videos to Facebook,” the social media network said. “We’re excited to see more innovative and compelling 360 videos being shared from these publishers.”

Check out Star Wars’ video on Facebook here. And for more on Facebook and Oculus check out this article from May.

For more on Facebook, watch this Fortune video:

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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