• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Serena Williams

After U.S. Open loss, Serena Williams turns to fashion business at NYFW

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
September 16, 2015, 3:30 PM ET
A Walks the runway as KIA STYLE360 Hosts Serena Williams Signature Collection By HSN on September 15, 2015 in New York City.
A Walks the runway as KIA STYLE360 Hosts Serena Williams Signature Collection By HSN on September 15, 2015 in New York City.Photograph by Getty Images

Serena Williams suffered a shock defeat at the hands of Italy’s Roberta Vinci in the U.S. Open semifinals. Not only was she bidding for major title No.22, she was also gunning for the coveted Grand Slam in professional tennis (winning the four biggest tournaments in a calendar year). So how did the American tennis champion recover? By hosting a fashion show at New York Fashion Week on Tuesday.

And not only that, Vogue editor and mentor Anna Wintour helped Serena to fine-tune the clothing. The line was for HSN, or the Home Shopping Network, on which Serena regularly hawks her products. This was her second fashion show at New York Fashion Week in two years, according to The New York Times.

It’s little surprise among hardcore fans of tennis that Serena (and older sister Venus) are diehard fashionistas when they aren’t on court. In fact, Serena has taken fashion courses in the past when she wasn’t playing. Meanwhile, Venus owns EleVen, a women’s tennis apparel brand.

“It’s been keeping me busy and keeping me happy because I love fashion. Everyone knows I love fashion, so it’s been really great,” she reportedly said.

My fashion show tomorrow at 3pm. Really proud and excited. #theshowmustgoon #riseup @hsn https://t.co/GVawEJFABX

— Serena Williams (@serenawilliams) September 14, 2015

Serena’s line was apparently impressive, too, garnering accolades from various publications, including The Daily Beast, USA Today and The Daily Mail. It’s no wonder, given Wintour’s tutelage. “Anna’s really been my mentor,” Serena is quoted as saying ahead of the show. “She’s gone over this whole collection.”

Not only that, but rumored beau Drake attended the event and sat at the front row. Two of his songs played as models strutted the runway wearing lots of fringe.

Check out the full video of the HSN fashion show here:

For more on Serena Williams, here’s a look at her marketability versus Maria Sharapova, and a look at how tickets for the women’s final fell sharply after her loss.

About the Author
By Benjamin SnyderManaging Editor
LinkedIn iconTwitter icon

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

See full bioRight Arrow Button Icon
0

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Most Popular

placeholder alt text
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, 'don’t go to Harvard.' You may end up at the bottom of your class and drop out
By Sasha RogelbergDecember 27, 2025
2 days ago
placeholder alt text
Banking
Russian official warns a banking crisis is possible amid nonpayments. 'I don’t want to think about a continuation of the war or an escalation'
By Jason MaDecember 27, 2025
1 day ago
placeholder alt text
Arts & Entertainment
Gen Zers and millennials flock to so-called analog islands 'because so little of their life feels tangible'
By Michael Liedtke and The Associated PressDecember 28, 2025
11 hours ago
placeholder alt text
Europe
Christmas 500 years ago was a drunken 6-week feast that may have been considerably better than the modern holiday, medieval historian says
By Bobbi Sutherland and The ConversationDecember 25, 2025
4 days ago
placeholder alt text
Politics
Peter Thiel and Larry Page are preparing to flee California in case the state passes a billionaire wealth tax, report says
By Jason MaDecember 27, 2025
1 day ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergDecember 28, 2025
13 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.